Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments
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DOI：
10.1016/j.jwb.2009.09.008
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发表时间：
2010-07
影响因子：
8.9
通讯作者：
D. Griffith;Goksel Yalcinkaya;R. Calantone
中科院分区：
文献类型：
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作者：
D. Griffith;Goksel Yalcinkaya;R. Calantone
本研究探讨是否营销能力一贯介导的无形资本的绩效在整个制度环境。本文对资源优势理论进行了部分检验，考察了影响营销能力的四个无形资本要素与企业绩效之间的关系。该结果基于日本和美国239家进口商的样本，表明人力资本和关系资本影响营销能力，营销能力影响绩效同样在制度环境。然而，组织资本只影响美国进口商的营销能力。此外，我们的研究结果表明，在这两个样品中完全调解。对学者和从业人员的影响。
This study examines whether marketing capabilities consistently mediate intangible capital on performance across institutional environments. A partial test of resource-advantage theory is conducted, examining the relationship between four intangible capital elements on marketing capabilities and consequent firm performance. The results, based upon samples of 239 importers in Japan and the U.S., indicate that human capital and relational capital influenced marketing capabilities, and that marketing capabilities influenced performance similarly across institutional environments. Organizational capital, however, was found to only influence marketing capabilities for U.S. importers. Furthermore, our results indicate full mediation in both samples. Implications for academics and practitioners are presented.