Economic evaluations of tobacco control mass media campaigns: a systematic review.
Economic evaluations of tobacco control mass media campaigns: a systematic review.
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DOI：
10.1136/tobaccocontrol-2014-051579
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发表时间：
2015-07
期刊：
影响因子：
5.2
通讯作者：
Langley T
中科院分区：
文献类型：
--
作者：
Atusingwize E;Lewis S;Langley T
国际证据表明，大众媒体宣传活动是有效的烟草控制干预措施。然而，它们需要大量投资；一个关键问题是，它们的成本是否与它们的收益相符。这项研究的目的是系统和全面地审查控烟大众媒体宣传活动的经济评价。对数据库和灰色文献进行了电子搜索，以确定所有已发表的关于烟草控制大众媒体运动的经济评价。作者独立回顾了研究，并使用Drummond 10点检查表评估了研究的质量。叙述性综合被用来总结确定的研究的主要特征和质量。10项研究符合纳入标准，并被纳入审查。所有研究都包括成本效益分析、成本效用分析或两者兼而有之。这些方法是高度不同的，特别是就所包括的费用类型而言。总体而言，研究进行得很好，但干预措施在宣传内容和力度方面往往描述不佳，费用信息往往不充分。所有研究都得出结论，控制烟草的大众媒体宣传活动是一种具有成本效益的公共卫生干预措施。关于控烟大众媒体宣传活动成本效益的证据是有限的，但质量可以接受，并始终表明它们提供了良好的性价比。
International evidence shows that mass media campaigns are effective tobacco control interventions. However, they require substantial investment; a key question is whether their costs are justified by their benefits. The aim of this study was to systematically and comprehensively review economic evaluations of tobacco control mass media campaigns. An electronic search of databases and grey literature was conducted to identify all published economic evaluations of tobacco control mass media campaigns. The authors reviewed studies independently and assessed the quality of studies using the Drummond 10-point checklist. A narrative synthesis was used to summarise the key features and quality of the identified studies. 10 studies met the inclusion criteria and were included in the review. All the studies included a cost effectiveness analysis, a cost utility analysis or both. The methods were highly heterogeneous, particularly in terms of the types of costs included. On the whole, studies were well conducted, but the interventions were often poorly described in terms of campaign content and intensity, and cost information was frequently inadequate. All studies concluded that tobacco control mass media campaigns are a cost effective public health intervention. The evidence on the cost effectiveness of tobacco control mass media campaigns is limited, but of acceptable quality and consistently suggests that they offer good value for money.
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