How stickiness to low-end markets leads to innovation: Co-evolution between Brother Industry Ltd. and Brother International Corp. USA, 1908-2000
How stickiness to low-end markets leads to innovation: Co-evolution between Brother Industry Ltd. and Brother International Corp. USA, 1908-2000
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对低端市场的粘性如何带来创新：兄弟工业有限公司和美国兄弟国际公司的共同进化，1908-2000
DOI：
10.1080/00076791.2022.2087633
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发表时间：
2022
期刊：
影响因子：
1.1
通讯作者：
Nakauchi Motohiro
中科院分区：
文献类型：
--
作者：
Nakajima Yuki;Nakauchi Motohiro
本文通过分析兄弟工业株式会社(BIL)的历史，对围绕日本公司国际化的传统智慧提出了新的看法--一个共同的理解，即日本公司成功建立国际竞争优势的关键因素是，公司在日本的总部对其国际分销商实施了强有力的控制和整合，并通过坚持不懈的技术发展从低端市场提升到高端市场。通过探索BIL的案例，我们找到了一条不同的增长道路，在那里，高度自治的当地子公司寻求留在低端市场，从而帮助他们的公司发展成为创新的全球公司。
This article analyses the history of Brother Industry Ltd. (BIL) to propose a new take on the conventional wisdom surrounding the internationalisation of Japanese companies – a common understanding that the key factor behind Japanese firms’ successes in establishing an international competitive edge was how the companies’ headquarters in Japan implemented a powerful combination of control and integration over their international distributors and moved up from low-end markets to high-end markets through unyielding technological development. By exploring the case of BIL, we locate a different path to growth where highly autonomous local subsidiaries sought to remain in low-end markets and thereby assisted their companies to develop into innovative global companies.