College student reactions to health warning labels: Sociodemographic and psychosocial factors related to perceived effectiveness of different approaches
College student reactions to health warning labels: Sociodemographic and psychosocial factors related to perceived effectiveness of different approaches
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DOI:
10.1016/j.ypmed.2011.09.006
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发表时间:
2011-12-01
影响因子:
5.1
通讯作者:
Ahluwalia, Jasjit S.
中科院分区:
文献类型:
--
作者:
Berg, Carla J.;Thrasher, James F.;Ahluwalia, Jasjit S.
Objective. To examine factors associated with perceiving different types of pictorial cigarette health warning labels as most effective in motivating smokers to quit or preventing smoking initiation among college students.Method. We administered an online survey to 24,055 students attending six Southeast colleges in Fall, 2010. We obtained complete data for the current analyses from 2600.Results. Current smoking prevalence was 23.5%. The largest majority (78.6%) consistently rated gruesome images as most effective. 19.5% rated testimonial images as most effective, and only a sinal proportion rated either standard (1.6%) or human suffering images (0.3%) as most effective. Subsequent analyses focused on differences between those endorsing gruesome images or testimonials as most effective. Factors related to ranking testimonials versus gruesome images as most effective included being female (p