Does Bundling Decrease the Probability of Switching Telecommunications Service Providers?
Does Bundling Decrease the Probability of Switching Telecommunications Service Providers?
复制标题
捆绑是否会降低更换电信服务提供商的可能性？
DOI：
10.1007/s11151-016-9532-1
复制
发表时间：
2016
影响因子：
1.1
通讯作者：
Stephanie Lee
中科院分区：
文献类型：
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作者：
Stephanie Lee
我研究是否捆绑的电信服务，使个人不太可能切换他们的服务提供商，因为增加了转换成本。使用韩国信息社会发展研究所（KISDI）的详细调查数据集，我发现，以前捆绑的互联网用户不太可能切换他们的互联网服务提供商比那些谁没有捆绑。结果是强大的潜在的选择问题，通过使用内源性治疗模型校正。捆绑销售降低了更换服务提供商和锁定现有用户的可能性，这一发现对市场竞争力和消费者福利具有重要影响。
I examine whether bundling of telecommunications services makes individuals less likely to switch their service provider because of increased switching costs. Using a detailed survey dataset from the Korea Information Society Development Institute (KISDI), I find that Internet subscribers who previously bundled are less likely to switch their Internet service provider than are those who did not bundle. The results are robust to correction for the potential selection problem through the use of an endogenous treatment model. The finding that bundling reduces the probability of switching service providers and locks-in existing users can have important implications for market competitiveness and consumer welfare.