TV THAT TALKS BACK - AN EXPERIMENTAL VALIDATION OF A PARASOCIAL INTERACTION SCALE
TV THAT TALKS BACK - AN EXPERIMENTAL VALIDATION OF A PARASOCIAL INTERACTION SCALE
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DOI：
10.1080/08838159209364165
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发表时间：
1992-03-01
影响因子：
3.2
通讯作者：
AUTER, PJ
中科院分区：
文献类型：
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作者：
AUTER, PJ
本实验旨在评估Rubin， Perse, and Powell（1985）副社会互动量表的构念效度。一组受试者观看了“打破第四堵墙”的情景喜剧。当角色通过直接与观众对话而意识到他们的存在时，第四堵墙就被“打破”了。另一组观看了同样的节目，但“休息”被删掉了。然后，受访者填写了一份改编版的PSI量表。正如假设的那样，观看更多互动节目的受试者在PSI量表上的得分明显更高，从而支持构念效度的情况。
This experiment was designed to assess the construct validity of the Rubin, Perse, and Powell (1985) Parasocial Interaction Scale. One group of subjects viewed a situation comedy which "breaks the fourth wall." The fourth wall is "broken" when characters recognize the existence of the audience by speaking directly to them. A second group viewed the same program with "breaks" edited out. Respondents then filled out an adapted version of the PSI Scale. As hypothesized, subjects viewing the more interactive programming scored significantly higher on the PSI Scale, thus supporting the case for construct validity.