A Comparative Study Of Smartphone Users Perception And Preference Towards Mobile Payment Methods In The U.S. And Korea
A Comparative Study Of Smartphone Users Perception And Preference Towards Mobile Payment Methods In The U.S. And Korea
复制标题
美国和韩国智能手机用户对移动支付方式的认知和偏好比较研究
DOI：
10.19030/jabr.v30i5.8793
复制
发表时间：
2014
影响因子：
--
通讯作者：
D. Odom
中科院分区：
文献类型：
--
作者：
Seungjae Shin;Wonjun Lee;D. Odom
随着智能手机普及率的提高，智能手机用户对移动的支付的关注度也越来越高。移动的支付有几种选择，但没有主导的方法。近距离移动的支付是移动的支付的最新形式。安全性、成本和便利性是智能手机用户在进行移动的支付时牢记的三个主要因素。本文调查了韩国和美国的智能手机用户对移动的支付方式的看法和偏好。尽管韩国用户在移动的支付频率方面有更多的经验，但智能手机用户愿意为安全的移动的支付交易支付更多的费用。在这三个因素中，移动的安全性是对两国移动的支付频率影响最大的因素。
As the Smartphone adoption rate increases, Smartphone users pay more attention to mobile payment. There are several options for mobile payment but there is no dominate method. Proximity mobile payment is the newest form of mobile payment. Security, cost, and convenience are three main factors Smartphone users keep in mind when making a mobile payment. This paper investigates Smartphone users perceptions and preferences toward mobile payment methods in Korea and the U.S. U.S. Smartphone users have a willingness to pay more for a secure mobile payment transaction, even though Korean users have more experience in the mobile payment frequency. Among the three factors, mobile security is the factor of strongest influence on mobile payment frequency in both countries.