Book Review – The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
Book Review – The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
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书评——监视资本主义时代：在权力新前沿为人类未来而战
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发表时间：
2021
期刊：
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通讯作者：
Ella Hafermalz
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作者：
Ella Hafermalz
像谷歌和亚马逊这样的监控资本家将尽一切努力将供应路线限制在关于我们和我们行动的数据上。在祖博夫的长篇著作《监视资本主义时代》中，我们了解了捕获这些数据的战略性且通常是秘密的手段，以及为这项事业提供逻辑的“工具主义”意识形态。Zuboff表示，广告商和“人物分析”倡导者的目的是使用我们的个人数据来确定我们的行为。这关系到自由意志和我们的“未来时态的权利”。在这篇书评中，我反思了祖博夫对大科技作为大他者如何控制我们生活的分析。我首先强调本书论点的预见性。然后，我将这本书的各个方面与早期对新技术持批评态度的大部头进行了比较，认为对人们与技术的关系采取确定性观点可能会无意中支持数据分析和算法是全能的这种大肆宣传的叙述。
Surveillance capitalists like Google and Amazon will do whatever they can to corner supply routes to data about us and our actions. In Zuboff’s lengthy book The age of surveillance capitalism, we learn about the strategic and often underhand means by which these data are captured, and the ‘instrumentarian’ ideology that provides the logic for this enterprise. Zuboff shows that the aim of advertisers and ‘people analytics’ advocates is to use our personal data to determine our behavior. At stake is free will and our ‘right to the future tense’. In this book review, I reflect on Zuboff ’s analysis of how Big Tech, as Big Other, is controlling our lives. I first highlight the prescience of the book’s arguments. I then compare aspects of the book with earlier tomes that were critical of new technology, to argue that taking a deterministic view of peoples’ relationship with technology may inadvertently support the hyped narrative that data analytics and algorithms are all-powerful.