Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model
Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model
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DOI：
10.1007/s11116-014-9567-9
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发表时间：
2014-11
期刊：
影响因子：
4.3
通讯作者：
Shanyong Wang;Jin Fan;Dingtao Zhao;Shu Yang;Y. Fu
中科院分区：
文献类型：
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作者：
Shanyong Wang;Jin Fan;Dingtao Zhao;Shu Yang;Y. Fu
中国是能源消费大国，面临着提高能源效率和减少碳排放的巨大压力。混合动力电动汽车（hev）作为一种节能运输创新，具有降低汽油消耗、碳排放和缓解环境问题的潜力。混合动力汽车的普及是一项重大举措。利用计划行为理论（TPB）的扩展模型，在中国收集了433名受访者的样本来预测客户采用混合动力汽车的意愿。实证结果表明，消费者对混合动力汽车的态度、主观规范、感知行为控制（TPB模型的三个基本要素）和个人道德规范在消费者环境关注对混合动力汽车购买意愿的影响中起到部分中介作用。消费者的环境关注对采用意愿有间接影响，并与对混合动力汽车的态度、主观规范、感知行为控制和个人道德规范呈显著正相关，进而对采用意愿产生正向影响。结果证实了TPB模型的适用性，并验证了扩展的TPB模型在预测消费者使用混合动力汽车的意愿方面具有良好的解释力。在实证研究的基础上，讨论了促进混合动力汽车普及的意义，并对未来的研究提出了建议。
China is a major energy-consuming country and is under great pressure to improve its energy efficiency as well as reduce its carbon emissions. Hybrid electric vehicles (HEVs), as an energy-efficient transport innovation, have the potential to reduce gasoline consumption, carbon emissions and alleviate environmental problems. Diffusion of HEVs’ adoption is a significant initiative. A sample of 433 respondents has been collected in China to predict the customers’ intention to adopt HEVs, using an extended model of the theory of planned behavior (TPB). The empirical results show that the attitude toward HEVs, subjective norm, perceived behavioral control (the three primary elements of the TPB model) and personal moral norm partially mediate the effect of consumers’ environmental concern on their intention to adopt HEVs. Consumers’ environmental concern affects the adoption intention indirectly and is significantly positively related to the attitude toward HEVs, subjective norm, perceived behavioral control and personal moral norm, which in turn influence the adoption intention positively. The results confirm the appropriateness of the TPB model and verify that the extended TPB model has good explanatory power in predicting consumers’ intention to adopt HEVs. Based on the empirical results, we discuss the implications for promoting the adoption of HEVs and provide suggestions for future study.