'Most advanced, yet acceptable': Typicality and novelty as joint predictors of aesthetic preference in industrial design
'Most advanced, yet acceptable': Typicality and novelty as joint predictors of aesthetic preference in industrial design
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DOI：
10.1348/000712603762842147
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发表时间：
2003-02-01
影响因子：
4
通讯作者：
van Wieringen, PCW
中科院分区：
文献类型：
--
作者：
Hekkert, P;Snelders, D;van Wieringen, PCW
典型性和新颖性经常被证明与人类文物的审美偏好有关。由于典型的产品很少是新产品，相反，新产品通常不会被指定为典型产品，这两种功能的积极影响似乎是不相容的。在三项研究中，研究表明，典型性和新颖性在解释消费者产品的审美偏好方面是共同且同等有效的，但它们相互抑制。这两个变量与审美偏好之间的直接相关不显著，但剔除其他变量的影响后，两个变量之间的关系都变得非常显著。研究二进一步证明，观察者的专业水平并不影响新颖性和典型性的相对贡献。结果表明(研究3)，作为样本与类别中所有其他成员的平均相似度，对典型性的更客观的衡量，即中心倾向，对审美偏好产生了相同的影响。总而言之，这三项研究都表明，只要新颖性不影响典型性，人们就更喜欢新奇的设计，或者换句话说，他们更喜欢典型性，因为这不会损害新颖性。首选的产品是这两个方面的最佳组合。
Typicality and novelty have often been shown to be related to aesthetic preference of human artefacts. Since a typical product is rarely new and, conversely, a novel product will not often be designated as typical, the positive effects of both features seem incompatible. In three studies it was shown that typicality (operationalized as 'goodness of example') and novelty are jointly and equally effective in explaining the aesthetic preference of consumer products, but that they suppress each other's effect. Direct correlations between both variables and aesthetic preference were not significant, but each relationship became highly significant when the influence of the other variable was partialed out. In Study 2, it was furthermore demonstrated that the expertise level of observers did not affect the relative contribution of novelty and typicality. It was finally shown (Study 3) that a more 'objective' measure of typicality, central tendency operationalized as an exemplar's average similarity to all other members of the category - yielded the same effect of typicality on aesthetic preference. In sum, all three studies showed that people prefer novel designs as long as the novelty does not affect typicality, or, phrased differently, they prefer typicality given that this is not to the detriment of novelty. Preferred are products with an optimal combination of both aspects.