A digital revolution: Comparison of demographic profiles, attitudes and gambling behavior of Internet and non-Internet gamblers
A digital revolution: Comparison of demographic profiles, attitudes and gambling behavior of Internet and non-Internet gamblers
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DOI：
10.1016/j.chb.2012.02.024
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发表时间：
2012-07-01
影响因子：
9.9
通讯作者：
Blaszczynski, Alex
中科院分区：
文献类型：
--
作者：
Gainsbury, Sally;Wood, Robert;Blaszczynski, Alex
互联网赌博是电子商务中发展最快的领域之一，也是一种快速发展的赌博模式。尽管互联网赌博的特点是客户的选择水平很高，但人们对互联网赌徒或他们与互联网和非互联网形式的赌博的关系知之甚少。监管机构正在努力应对互联网赌博，因为人们对这种赌博模式对现有赌博市场的影响知之甚少，谁在网上赌博，以及如何赌博。本文提出了互联网赌博的最大研究之一：由6682名澳大利亚赌徒完成的在线调查。结果显示，网络赌徒是一个异质群体，尽管网络赌徒有男性、高收入和受过良好教育的趋势。网络赌客对赌博的态度更积极，参与程度也更高，他们在网上和线下都参与了许多不同的赌博活动。然而，一部分网络赌客更喜欢网络赌博的隐私性和匿名性，不喜欢地面场所，这表明网络赌博正在创造一个新的赌博客户市场。了解这种新的赌博模式对现有的赌徒和新玩家的影响，对于适当地监管这一活动至关重要。(C) 2012 Elsevier Ltd.版权所有。
Internet gambling is one of the fastest growing sectors ate-commerce and rapidly growing as a mode of gambling. Although Internet gambling is characterized by high levels of customer choice, little is known about Internet gamblers or their engagement with Internet and non-Internet forms of gambling. Regulators are struggling to respond to Internet gambling given that little is known about the impact of this mode of gambling on the existing gambling market, who is gambling online and how. This paper presents one of the largest studies of Internet gambling: an online survey completed by 6682 Australian gamblers. Results show that Internet gamblers are a heterogeneous group, although there is a tendency for Internet gamblers to be male, have high incomes and be well educated. Internet gamblers have more positive attitudes towards gambling and are more highly involved gamblers, engaging in many different gambling activities in both online and offline forms. However, a proportion of Internet gamblers prefer the privacy and anonymity of Internet gambling and do not like land-based venues, suggesting that Internet gambling is creating a new market of gambling customers. Understanding the impact of this new mode of gamblers on existing gamblers and new players is important to contribute to the appropriate regulation of this activity. (C) 2012 Elsevier Ltd. All rights reserved.