How and why does place identity affect residents spontaneous culture conservation in ethnic tourism community? A value co-creation perspective
How and why does place identity affect residents spontaneous culture conservation in ethnic tourism community? A value co-creation perspective
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地方认同如何以及为何影响民族旅游社区居民自发文化保护？
DOI：
10.1080/09669582.2021.1945070
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发表时间：
2021
期刊：
影响因子：
--
通讯作者：
Xing Zhou
中科院分区：
文献类型：
--
作者：
Yang Yang;Shaoqin Wang;Yi Cai;Xing Zhou
尽管居民价值共创对民族旅游社区的文化保护和可持续发展至关重要，但很少有研究对居民价值共创机制进行研究。为了填补这一空白，本研究提出了一个概念模型，并使用潜在调节结构方程方法检验了地点认同、中介变量(互动态度、责任和创新态度)、自发文化保护和自我效能的调节变量之间的关系。研究结果表明，场所认同与自发的文化保护呈正相关。特别是，只有责任和创新态度在场所认同对自发文化保护的影响中起中介作用。此外，自我效能感通过责任感和创新态度调节场所认同对自发文化保护的间接影响。这些研究结果有助于阐明居民价值共创的机制，促进民族旅游社区的可持续发展。
Although residents’ value co-creation is critical for culture conservation and sustainable development in the ethnic tourism community, few studies have investigated the residents’ value co-creation mechanism. To fill this gap, this study proposes a conceptual model and tests the relationships among place identity, mediators (interaction attitude, responsibility, and innovation attitude), spontaneous culture conservation, and the moderators of self-efficacy using the latent-moderated structural equations approach. Results show that place identity is positively related to spontaneous culture conservation. In particular, only responsibility and innovation attitude mediate place identity’s effect on spontaneous culture conservation. In addition, self-efficacy moderates place identity’s indirect effect on spontaneous culture conservation through responsibility and innovation attitude. These findings help clarify the mechanism of residents’ value co-creation and promote the sustainable development of ethnic tourism communities.