Graphic imagery is not sufficient for increased attention to cigarette warnings: the role of text captions
Graphic imagery is not sufficient for increased attention to cigarette warnings: the role of text captions
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DOI：
10.1111/add.12008
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发表时间：
2013-04-01
期刊：
影响因子：
6
通讯作者：
Arden, Madelynne A.
中科院分区：
文献类型：
--
作者：
Brown, Kyle G.;Reidy, John G.;Arden, Madelynne A.
Aims The present study aims to assess the extent to which attention to UK cigarette warnings is attributable to the graphic nature of the content. Design A visual dot probe task was utilised, with the warnings serving as critical stimuli that were manipulated for the presence of graphic versus neutral image content, and the accompanying text caption. This mixed design yielded image content (graphic versus neutrally-matched images) and presence (versus absence) of text caption as within subjects variables and smoking status as a between-participants variable. Setting The experiment took place within the laboratories of a UK university. Participants Eighty-six psychology undergraduates (51% smokers, 69% female), predominantly of Caucasian ethnicity took part. Measurements Reaction times towards probes replacing graphic images relative to probes replacing neutral images were utilised to create an index of attentional bias. Findings Bias scores (M=10.20 +/- 2.56) highlighted that the graphic image content of the warnings elicited attentional biases (relative to neutral images) for smokers. This only occurred in the presence of an accompanying text caption [t (43)=3.950, P
