Real social analytics: A contribution towards a phenomenology of a digital world
Real social analytics: A contribution towards a phenomenology of a digital world
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DOI：
10.1111/1468-4446.12183
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发表时间：
2016-03-01
影响因子：
2.1
通讯作者：
Dickens, Luke
中科院分区：
文献类型：
--
作者：
Couldry, Nick;Fotopoulou, Aristea;Dickens, Luke
本文反对这样的假设：在算法力量时代，代理性和反身性消失了”（Lash 2007）。根据Beer（2009）的建议，它提出，随着社会参与者继续追求他们的社会目标，但通过数字界面进行调解，新的代理形式和反身性不仅没有消失，而且围绕嵌入日常实践的算法和更广泛的分析正在出现：这是许多社会参与者现在需要他们的数字存在的结果，无论他们是否希望这样，被衡量和计算。本文提出“社会分析”作为社会学的一个新主题：对社会参与者使用分析进行社会学研究，不是为了测量本身（或从测量中获利），而是为了通过增强他们的数字存在来更好地实现他们的社会目标。该文章将社交分析置于早期有关分类、算法能力和在线自我呈现的辩论的背景下，并详细描述了与英国社区组织进行的案例研究，该组织产生了社交分析方法。文章最后反思了这种方法对数字世界中进一步社会学实地考察的影响。
This article argues against the assumption that agency and reflexivity disappear in an age of algorithmic power' (Lash 2007). Following the suggestions of Beer (2009), it proposes that, far from disappearing, new forms of agency and reflexivity around the embedding in everyday practice of not only algorithms but also analytics more broadly are emerging, as social actors continue to pursue their social ends but mediated through digital interfaces: this is the consequence of many social actors now needing their digital presence, regardless of whether they want this, to be measured and counted. The article proposes social analytics' as a new topic for sociology: the sociological study of social actors' uses of analytics not for the sake of measurement itself (or to make profit from measurement) but in order to fulfil better their social ends through an enhancement of their digital presence. The article places social analytics in the context of earlier debates about categorization, algorithmic power, and self-presentation online, and describes in detail a case study with a UK community organization which generated the social analytics approach. The article concludes with reflections on the implications of this approach for further sociological fieldwork in a digital world.