Major influence factors in children's consumer socialization
Major influence factors in children's consumer socialization
复制标题
儿童消费社会化的主要影响因素
DOI：
10.1108/07363760510576536
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发表时间：
2005
影响因子：
2.8
通讯作者：
Eva M. Hyatt
中科院分区：
文献类型：
--
作者：
M. Dotson;Eva M. Hyatt
目的-本文的目的是首先提供一个概述儿童的消费能力，媒体曝光，并确定与品牌名称在美国随着沿着更新概述的主要发现，在消费者社会化的文献，然后提供一个消费者社会化过程如何与今天的儿童工程的实证解释。设计/方法/途径-基于对663名儿童的调查，进行了因素分析，旨在衡量年轻人的态度，并与各种消费者社会化代理和市场因素，包括购物和媒体使用behavior.Findings互动项目-五个主要的消费者社会化影响因素出现：不合理的社会影响，电视的重要性，家庭影响，购物的重要性，和品牌的重要性;并被用作因变量在随后的分析中，寻找一些自变量的影响。结果表明，相对…
Purpose – The purpose of this paper is to first provide an overview of children's spending power, media exposure, and identification with brand names in the usa along with an updated overview of the major findings in the consumer socialization literature, and to then provide an empirical explanation of how the consumer socialization process works with today's children.Design/methodology/approach – Based on a survey administered to 663 children, a factor analysis was performed on items designed to measure young people's attitudes toward, and interaction with, the various consumer socialization agents and marketplace factors, including shopping and media usage behavior.Findings – Five major consumer socialization influence factors emerged: irrational social influence, importance of television, familial influence, shopping importance, and brand importance; and were used as dependent variables in subsequent analyses looking at the effects of a number of independent variables. Results indicate that the relativ...