Travel motivations of tourists to selected marine destinations.
Travel motivations of tourists to selected marine destinations.
复制标题
游客前往选定海洋目的地的旅行动机。
DOI：
10.1002/jtr.820
复制
发表时间：
2011
影响因子：
4.6
通讯作者：
M. Saayman
中科院分区：
文献类型：
--
作者：
P. V. D. Merwe;E. Slabbert;M. Saayman
南非以其有利的气候，野生动物和金色海滩而闻名。除此之外，漫长的夏季使其海岸线（超过3500公里）对世界各地的游客更具吸引力，因此正在将南非海岸转变为一个主要的海洋旅游景点。沿着这条漫长的海岸线，有许多海洋旅游胜地，吸引着成千上万的游客。这些目的地为游客提供各种活动，如水肺潜水，浮潜，游泳，世界级冲浪和观鲸。当试图利用这些资产时，营销人员明确表示，有必要了解使用它们的市场以及人们旅行的原因。因此，本研究的目的是确定游客的旅游动机，以选定的海洋目的地。
通过结构化问卷调查，在海洋旅游胜地进行了五次调查。在Hartenbos完成了202份问卷，在Jeffrey's Bay完成了210份问卷，在马尔盖特完成了333份问卷，在Amanzimtoti完成了237份问卷，在普莱滕贝格湾完成了153份问卷。统计分析包括对五次调查的描述性统计和因素分析。结果显示，与其他研究相比，逃生和放松作为旅游动机的相似性。然而，时间使用和个人依恋是本研究确定的独特动机。
在旅游业销售战略中应结合心理动机和更具体的方面，以吸引更多的游客到海洋目的地。因此，这些结果将有助于海洋旅游目的地的营销人员和产品开发人员，特别是海洋旅游产品非常相似。版权所有© 2010约翰威利父子有限公司.
South Africa is well known for its favourable climate, wildlife and golden beaches. Adding to this, its long summers make its coastline (over 3500 km) even more attractive to tourists around the world, and so are transforming the South African coast into a major marine tourism attraction. Along this lengthy coastline lie numerous marine destinations attracting thousands of tourists. These destinations offer various activities such as scuba diving, snorkelling, swimming, world class surfing and whale watching to tourists. When trying to capitalise on these assets, marketers clearly state that it is necessary to understand the market that uses them and the reasons people travel. Therefore, the purpose of this research is to determine the travel motives of tourists to selected marine destinations.
Five surveys were conducted at marine resorts by means of a structured questionnaire. Two hundred and two (202) questionnaires were completed at Hartenbos, 210 at Jeffrey's Bay, 333 at Margate, 237 at Amanzimtoti and 153 at Plettenberg Bay. The statistical analysis entailed descriptive statistics and a factor analysis of the five surveys. The results revealed similarity regarding escape and relaxation as travel motives when compared to other research. However, time usage and personal attachment were unique motives identified by this study.
A combination of psychological motives and of more tangible aspects should be used in tourism marketing strategies in order to attract a higher number of visitors to marine destinations. These results will, therefore, assist marketers and product developers of marine destinations, particularly with the marine tourism product being very similar. Copyright © 2010 John Wiley & Sons, Ltd.
旅游：原则、实践、哲学[书评]
DOI：
--
发表时间：
2006
期刊：
観光ホスピタリティ教育 第1号
影响因子：
--
作者：
Yuko;Hatano;屋宜 智恵美
通讯作者：
屋宜 智恵美