The rise of the social pathologist: the importance of social media to pathology.
The rise of the social pathologist: the importance of social media to pathology.
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社会病理学家的崛起：社交媒体对病理学的重要性。
DOI：
10.1043/2010-0255-ed.1
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发表时间：
2010
影响因子：
4.6
通讯作者：
E. Glassy
中科院分区：
文献类型：
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作者：
E. Glassy
大多数阅读这篇社论的人都在55岁以上，手里拿着《病理学与检验医学档案》的纸质版。你在网上浏览新闻，也许在亚马逊网站上买一些东西，和朋友和家人交换电子邮件。社交媒体或社交网络似乎最好留给高中生。但你已经看到了它的力量，通过观察与伊朗选举有关的示威活动，以及中国、海地和智利地震后用户生成的图像流。早在主流媒体报道之前，Twitter和Facebook等实时通信平台就已经传播了这些国家发生的事情。例如，中国政府首先是通过社交媒体从自己的公民那里得知四川地震的。这些新闻故事可能会让你浏览Facebook和Twitter，但把你的个人生活——更不用说你的职业生活了——开放给互联网评论的想法似乎有悖常理，而且会招致灾难。但不可否认的是，社交媒体——一个综合了技术、社会互动以及文字、图片和音频构建的各种活动的总称——正在成为一股力量。Twitter一度有望成为《时代》杂志的“年度人物”。社交媒体是web2.0的一部分，web2.0是一个流行词，指的是互联网从被动观看模式（网络作为信息源）向更个性化和互动体验（参与式网络）的演变。如果有读者评论的地方，在线发布的新闻故事就会成为社交媒体；交互组件是关键。互联网应用现在促进了信息共享、互操作性、用户内容生成和协作，从而使知识民主化并丰富了用户体验。公司开始使用社交媒体作为营销和客户支持工具。截至2010年3月底，共有600家医院积极使用社交媒体，包括280个YouTube频道、382个Facebook页面、470个Twitter账户和82个博客。但这对内科医生，尤其是病理学家有什么价值吗？让我们来看看一些更流行的社交媒体形式，并考虑一下我们职业的可能性。病理学2.0是由梅奥诊所（明尼苏达州罗彻斯特）的Keith Kaplan医学博士创造的一个术语，用来描述病理图像和内容的共享和交互能力。它指出博客、维基、YouTube视频和其他社交网络技术的使用日益增加。病理学家在接受病理学2.0工具方面进展缓慢。即使是医学院二年级的学生，当有机会通过博客和Twitter账户积极参与肺部病理学课程时，他们也很犹豫。但这样的教学实验预示着一个时代的到来：大多数讲座将通过网络直播，评论将由社交媒体交流驱动。论坛和Listservs已经存在很长时间了，最古老和最活跃的一个，pathoo - l，最近的订户超过了800。书中既有有用的信息，也有政治和非病态的评论。它依赖于电子邮件交换，缺乏Web 2.0的动态和丰富的媒体体验。这是一种健康的互谅互让，没有任何“病毒式传播”的风险。优秀的病理学博客是可用的，比如Bruce Friedman的Lab Soft News （http://labsoftnews.typepad）。com/;2010年4月21日访问)，Keith Kaplan的数字病理学博客（http://www.tissuepathology.typepad）。com/weblog/;2010年4月21日访问)，以及Mark Pool的The Daily Sign-Out （http://pathlabmed.typepad.com/； 2010年4月21日访问）。所有这些都很成熟，提供有用的病理学新闻和观点，可以选择发表评论，并通过Twitter收到新帖子的提醒。除了图书馆之外，病理学家通常拥有医院里最多的藏书，但这些书之间没有任何内在的联系。这就是病理学维基或在线百科全书的概念。创建接受出版2010年5月13日。来自加州托伦斯的附属病理学家医疗集团。作者在本文中描述的产品或公司中没有相关的经济利益。转载：Eric F. Glassy，医学博士，附属病理学家医疗集团，19951 Mariner Ave, Suite 155, Torrance, CA 90503 （e-mail: efglassymd@@affiliated atedpath.com）。编辑
Most people reading this editorial are older than 55 years and have the paper version of Archives of Pathology & Laboratory Medicine in hand. You surf the Web for news, perhaps buy a few items at Amazon.com, and exchange e-mail with friends and family. Social media or social networking probably seem best left to high school students. But you have seen its power by watching the demonstrations associated with the Iran election and the stream of user-generated images after the earthquakes in China, Haiti, and Chile. Real-time communication platforms like Twitter and Facebook had spread the word about what was happening within these nations, long before the mainstream media reported the story. The Chinese government, for example, first learned about the earthquake in the Sichuan province from its own citizens using social media. These news stories may have led you to explore Facebook and Twitter, but the idea of opening your personal life—let alone your professional one—to Internet commentary seems perverse and an invitation to disaster. But there is no denying that social media—an umbrella term for the various activities that integrate technology, social interaction, and the construction of words, pictures, and audio—is becoming a force. At one point, Twitter was in the running to become Time Magazine’s ‘‘Person of the Year.’’ Social media is part of Web 2.0, the buzzword that refers to the evolution of the Internet from a passive viewing model (Web-as-information source) to a more personal and interactive experience (the participatory Web). A news story that is delivered online becomes social media if there is a place for readers to comment; the interactive component is the key. Internet applications now facilitate information sharing, interoperability, user-content generation, and collaboration, thereby democratizing knowledge and enriching the user experience. Companies are beginning to use social media as a marketing and customer support tool. As of the end of March 2010, 600 hospitals were actively using social media, including 280 YouTube channels, 382 Facebook pages, 470 Twitter accounts, and 82 blogs. But is there any value for physicians in general and pathologists in particular? Let’s take a look at some of the more popular forms of social media and consider the possibilities for our profession. Pathology 2.0 is a term coined by Keith Kaplan, MD, of the Mayo Clinic (Rochester, Minnesota) to describe the ability to share and interact with pathology images and content. It points to the increased use of blogs, wikis, YouTube videos, and other social-networking technologies. Pathologists have been slow to embrace the tools of Pathology 2.0. Even second-year medical students, when offered the ability to actively participate in a lung pathology course using a blog and Twitter account, were very tentative. But such teaching experiments presage a time when most lectures will be Webcasts and the commentary will be driven by social media interchanges. Forums and Listservs have been around a long time and the oldest and most active one, PATHO-L, recently surpassed 800 subscribers. There is a mix of useful information along with politics and nonpathology commentary. It relies on e-mail interchanges and lacks the dynamics and rich media experience of Web 2.0. There is healthy give-and-take, with no risk of anything ‘‘going viral.’’ Excellent pathology blogs are available, such as Bruce Friedman’s Lab Soft News (http://labsoftnews.typepad. com/; accessed April 21, 2010), Keith Kaplan’s Digital Pathology Blog (http://www.tissuepathology.typepad. com/weblog/; accessed April 21, 2010), and Mark Pool’s The Daily Sign-Out (http://pathlabmed.typepad.com/; accessed April 21, 2010). All are well established and provide useful pathology news and opinion, with the option to post comments and to be alerted to new posts via Twitter. Pathologists typically have the largest collection of books in the hospital, aside from the library, but there is nothing that inherently connects those texts. That is the idea of a pathology wiki or online encyclopedia. Created Accepted for publication May 13, 2010. From Affiliated Pathologists Medical Group, Torrance, California. The author has no relevant financial interest in the products or companies described in this article. Reprints: Eric F. Glassy, MD, Affiliated Pathologists Medical Group, 19951 Mariner Ave, Suite 155, Torrance, CA 90503 (e-mail: efglassymd@ affiliatedpath.com). Editorial