Why Johnny Can't Unsubscribe: Barriers to Stopping Unwanted Email
Why Johnny Can't Unsubscribe: Barriers to Stopping Unwanted Email
复制标题
为什么约翰尼无法取消订阅：阻止不需要的电子邮件的障碍
DOI：
10.1145/3313831.3376165
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发表时间：
2020
期刊：
影响因子：
--
通讯作者：
S. Patil
中科院分区：
文献类型：
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作者：
Jayati Dev;E. Rader;S. Patil
一般互联网用户收件箱中的大部分电子邮件都是来自邮件列表、机器人等的不需要的商业消息。尽管此类消息通常包含取消订阅的说明，但人们仍然难以阻止不需要的电子邮件。我们招募了 18 名个人进行实验室研究，然后进行半结构化访谈，调查了取消订阅不需要的电子邮件的用户体验。根据研究参与者的取消订阅实践，我们综合了八种常见的取消订阅机制，并确定了相应的用户体验挑战。我们进一步发现了旨在规避取消订阅需求的替代做法。我们的研究结果表明，人们对通过管理电子邮件边界来限制对自我的访问的普遍选择感到沮丧。我们运用我们的洞察力提供设计建议，帮助商业提供商改善取消订阅的用户体验，并让用户更好地控制他们收到的电子邮件。
A large proportion of email messages in an average Internet user's inbox are unwanted commercial messages from mailing lists, bots, and so on. Although such messages often include instructions to unsubscribe, people still struggle with stopping unwanted email. We investigated the user experience of unsubscribing from unwanted email messages by recruiting 18 individuals for via a lab study followed by semi-structured interviews. Based on unsubscribing practices of the study participants, we synthesized eight common unsubscription mechanisms and identified the corresponding user experience challenges. We further uncovered alternative practices aimed at circumventing the need to unsubscribe. Our findings reveal frustration with the prevailing options for limiting access to the self by managing email boundaries. We apply our insight to offer design suggestions that could help commercial providers improve the user experience of unsubscribing and provide users more control over the email they receive.