First and third person perceptions on anti-drug ads among adolescents
First and third person perceptions on anti-drug ads among adolescents
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DOI：
10.1177/0093650207313158
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发表时间：
2008-04-01
影响因子：
6.2
通讯作者：
Boster, Franklin J.
中科院分区：
文献类型：
--
作者：
Cho, Hyunyi;Boster, Franklin J.
禁毒广告的感知效果和实际效果一直是公众话语和关注的突出问题。本研究采用第三人称效应假说，考察了青少年对禁毒广告效果的认知及其与吸毒态度和意图的关系。结果表明，青少年根据他们的行为经验来估计禁毒广告的效果，这是对亲社会媒体效应的自我锚定的预期：那些使用过毒品的人预计禁毒广告的效果比没有使用过毒品的人小。禁毒广告感知的信息现实主义影响感知的信息质量，进而影响感知的自我效果。自我知觉效果与禁毒态度和意图呈正相关。讨论了对未来第三人称感知研究和禁毒运动努力的影响。
The perceived as well as actual (in) effectiveness of anti-drug ads has been prominent in public discourse and concern. Using the third person effect hypothesis, this study examined adolescents' perceptions on the effect of anti-drug ads and the perception's relationship to attitudes and intentions concerning drug use. The results suggested that adolescents estimated the anti-drug ad effect on the basis of their behavioral experience, the self-anchored expectancy of a pro-social media effect: Those who had used drugs anticipated the effect of anti-drug ads to be smaller than those who had not used drugs. The perceived informative realism of anti-drug ads influenced the perceived message quality, which in turn influenced the perceived effect on self. The perceived effect on self was positively associated with anti-drug attitudes and intentions. The implications on future third person perception research and anti-drug campaign efforts are discussed.