Using theory to design effective health behavior interventions
Using theory to design effective health behavior interventions
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DOI：
10.1111/j.1468-2885.2003.tb00287.x
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发表时间：
2003-05-01
影响因子：
3.7
通讯作者：
Yzer, MC
中科院分区：
文献类型：
--
作者：
Fishbein, M;Yzer, MC
这篇文章论证了两个理论对发展有效的健康传播活动的有用性。行为预测的综合模型侧重于改变对特定行为的后果、规范问题和有效性的看法。媒体启动理论侧重于加强信念与其结果之间的联系，例如对行为的态度和意图。行为预测的综合模型和媒体启动理论都为干预中目标信念的选择提供了指导。本文介绍了这些理论，展示了它们如何应用于目标信念的选择，并为每种理论定义了信念选择的标准。这两种理论及其恰当的分析策略是互补的，而不是相互冲突的。
This article demonstrates the usefulness of two theories for the development of effective health communication campaigns. The integrative model of behavioral prediction focuses on changing beliefs about consequences, normative issues, and efficacy with respect to a particular behavior. Media priming theory focuses on strengthening the association between a belief and its outcomes, such as attitude and intention toward performing the behavior. Both the integrative model of behavioral prediction and media priming theory provide guidance with respect to the selection of beliefs to target in an intervention. The article describes the theories, shows how they can be applied to the selection of target beliefs, and, for each theory, defines the criteria for belief selection. The two theories as well as their appropriate analytic strategies are complementary rather than conflicting.