What is Your Organization 'Like'?: A Study of Liking Activity in the Enterprise
What is Your Organization 'Like'?: A Study of Liking Activity in the Enterprise
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您的组织“喜欢”什么？：企业中喜欢活动的研究
DOI：
10.1145/2858036.2858540
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
Michal Jacovi
中科院分区：
文献类型：
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作者：
Ido Guy;Inbal Ronen;Naama Zwerdling;Irena Grabovitch;Michal Jacovi
Facebook在几年前推出的“点赞”按钮已经成为社交媒体最突出的图标之一。与网络上其他流行的社交媒体功能类似，企业最近也采用了它。在本文中，我们首次对企业中的喜欢活动进行了全面的研究。我们研究了一家大型全球组织内一家企业社交媒体平台的日志，历时7个月，其中有393,720个“赞”。此外，我们还对571名使用该平台“点赞”按钮的用户进行了调查。我们的评估结合了定量和定性分析，以检查员工喜欢什么，他们为什么使用“喜欢”按钮，以及他们给谁“喜欢”。
The 'like' button, introduced by Facebook several years ago, has become one of the most prominent icons of social media. Similarly to other popular social media features on the web, enterprises have also recently adopted it. In this paper, we present a first comprehensive study of liking activity in the enterprise. We studied the logs of an enterprise social media platform within a large global organization along a period of seven months, in which 393,720 'likes' were performed. In addition, we conducted a survey of 571 users of the platform's 'like' button. Our evaluation combines quantitative and qualitative analysis to inspect what employees like, why they use the 'like' button, and to whom they give their 'likes'.