Perception of fonts: Perceived personality traits and uses
Perception of fonts: Perceived personality traits and uses
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对字体的感知：感知的个性特征和用途
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
D. Fox
中科院分区：
文献类型：
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作者：
A. D. Shaikh;B. Chaparro;D. Fox
字体通常被认为是创造第一印象的功臣，通常根据独特的印刷特征(衬线、无衬线等)和整体外观进行分类。外观和排版特征的结合经常导致平面设计师和排版师使用个性特征来描述字体(不那么讨人喜欢，更自信，Berry，2004)。在英国广播公司的一个音频节目(孔雀，2005)中，字体被描绘为女性和男性，以及其他特征。女性字体被描述为精细、有衬线、光滑和优雅；男性字体被描述为块状和粗体。这项研究试图确定特定的个性和用途是否与各种字体有关。通过一项在线调查，参与者使用15个形容词对20种字体的个性进行了评分。此外，参与者查看了同样的20种字体，并选择了最合适的使用。结果表明，个性特征确实归因于基于其设计家族的字体(衬线、无衬线、现代、单一空间、脚本/滑稽)，并与适当的使用相关联。讨论了这些结果对在线材料和网站设计的影响。
Often credited with creating first impressions, fonts are typically classified according to unique typographical features (serif, sans serif, etc) and overall appearance. The combination of appearance and typographical features often lead graphic artists and typographers to describe typefaces using personality traits (.less cuddly, more assertive, Berry, 2004). In a BBC audio program (Peacock, 2005), fonts were depicted as feminine and masculine, among other traits. Feminine fonts were described as fine, serifed, sleek, and elegant; masculine fonts were characterized as being blocky and bold. This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.