UNDERSTANDING SCHOOL EXCURSION PLANNING AND CONSTRAINTS: AN AUSTRALIAN CASE STUDY
UNDERSTANDING SCHOOL EXCURSION PLANNING AND CONSTRAINTS: AN AUSTRALIAN CASE STUDY
复制标题
了解学校远足计划和限制：澳大利亚案例研究
DOI：
10.3727/1544272042782174
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发表时间：
2004
影响因子：
1.7
通讯作者：
Duane Coughlan
中科院分区：
文献类型：
--
作者：
B. Ritchie;Duane Coughlan
根据里奇、卡尔和库珀的说法，学校观光旅游是旅游业中一个相对研究较少、了解较少的部分，特别是就其规模和具体性质而言。然而，国内和国际学校旅游都为景点、旅游运营商和住宿提供商提供了一个重要的市场。虽然学校短途旅行不是景点的主要经济力量，但它们可以为学生和家长提供积极的口碑和鼓励未来的参观，还可以支持淡季参观。库珀指出，有必要了解学校旅游市场，包括他们的动机、需求、限制和旅行行为。本文首先概述了学校旅游的潜力，然后通过讨论对澳大利亚学校旅游市场进行的一项研究，重点介绍了国内学校旅游。1998-99年度对全国807所学校进行了调查，以考察他们的学校短途旅行行为，包括他们的动机、限制因素和对堪培拉(澳大利亚的国家首都)的看法。46%的学校有专门的学校短途旅行计划，虽然学校短途旅行的主要动机是教育性的，但紧随其后的是具有成本效益的目的地、各种目的地景点以及景点专门迎合学校群体的能力。共有74%的学校指出，资金是学校短途旅行计划的一个影响因素，并指出可能会吸引未来学校访问目的地的具体战略。结果表明，了解学校旅游市场对于制定吸引这一市场的策略以及为学生和教师提供高质量的体验具有重要意义。这一发现可能会对其他寻求吸引学校短途旅行的目的地感兴趣，包括国家首府城市和具有教育景点的目的地。版权所有©2004 Cognizant Comm。金丝雀
According to Ritchie, Carr, and Cooper, school excursion tourism is a relatively underresearched and poorly understood segment of the tourism industry, particularly with regard to its size and specific nature. Yet both domestic and international school excursions provide an important market for attractions, tour operators, and accommodation providers. Although school excursions are not a major economic force for attractions they can provide positive word of mouth and encourage future visitation for both students and parents, and can also support off-season visitation. Cooper notes the need to understand the school excursion market, including their motivations, needs, constraints, and travel behavior. This article begins by outlining the potential of school excursions before focusing on domestic school excursions through discussing a study conducted on the school excursion market in Australia. A total of 807 schools nationwide were surveyed in 1998–99 to examine their school excursion behavior, including their motivations, constraints, and perceptions of Canberra (the National Capital of Australia). Forty-six percent of schools had a dedicated school excursion planner, and while the major motives for school excursions were educational, they were closely followed by cost-effective destinations, a variety of destination attractions, and the ability of attractions to cater specifically to school groups. A total of 74% of schools note that funding is an influencing factor for school excursion planning and note specific strategies that could attract future school visitation to destinations. The results indicate that understanding the school excursion market is important in formulating strategies to attract this market and to provide quality experiences for students and teachers. The findings may be of interest to other destinations seeking to attract school excursions, including national capital cities and destinations with educational attractions. Copyright © 2004 Cognizant Comm. Corp.