Categorizing Cruise Lines by Passenger Perceived Experience
Categorizing Cruise Lines by Passenger Perceived Experience
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DOI：
10.1177/0047287516674602
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发表时间：
2017-09
影响因子：
8.9
通讯作者：
Yiwei Li;R. Kwortnik
中科院分区：
文献类型：
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作者：
Yiwei Li;R. Kwortnik
在旅游和酒店业，产品，品牌和经验的分类允许有效的比较和评估，帮助决策-从消费者的选择，组织战略。然而，类别通常涉及自我分类（例如，营销人员定义），可能无法反映动态市场和行业的现实。在这项研究的邮轮产业，我们得出了一个新的分类方法，利用消费者的看法，他们的邮轮经验，挑战一个长期存在的行业类型。使用J.D.从3,000多艘巡洋舰的电力数据产生一个新的和更翔实的类别结构和邮轮公司的分配给它。分析揭示了新的邮轮类别之间的差异，影响客户选择的决定因素。讨论强调了使用动态和基于客户的类别的旅游从业者的好处，以及应用先进的统计技术，以揭示意外和有见地的模式在二手数据的研究人员。
In the travel and hospitality industries, categorization of products, brands, and experiences permits efficient comparison and evaluation that aids decision making—from consumer choice to organizational strategy. However, categories often involve self-categorization (e.g., marketer defined) that may not reflect the reality of dynamic markets and industries. In this study of the cruise industry, we derive a new categorization approach using consumer perceptions of their cruise experiences to challenge a long-standing industry typology. Results using a variety of statistical tests of J.D. Power data from more than 3,000 cruisers yield a new and more informative category structure and assignment of cruise lines to it. Analyses reveal differences between the new cruise categories in terms of determinants that influence customer choice. Discussion highlights benefits to travel practitioners of using dynamic and customer-based categories, as well as to researchers of applying advanced statistical techniques to expose unexpected and insightful patterns in secondary data.