New product development: an overlooked but critical course
New product development: an overlooked but critical course
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新产品开发：一个被忽视但至关重要的过程
DOI：
10.1108/10610420910989749
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发表时间：
2009
影响因子：
5.6
通讯作者：
Patrick H. McCaskey
中科院分区：
文献类型：
--
作者：
G. Lantos;Donald L. Brady;Patrick H. McCaskey
Purpose – This paper aims to examine the felt need for new products in organizations, the nature of the new product development (NPD) discipline, and the usefulness of NPD education, in order to show the importance of the paper's analysis of the dearth of NPD courses in AACSB‐accredited schools. It seeks to offer suggested changes for both academics and practitioners.Design/methodology/approach – A content analysis of AACSB‐accredited institutions' online catalogs determined a scarcity of NPD courses. Z‐tests and t‐tests revealed some differences among the types of schools offering NPD courses.Findings – There is a scarcity of NPD courses, with only 9 percent of schools offering one. Regarding the likelihood of offering a NPD course, no differences were found between public and private schools or between doctoral‐ and non‐doctoral‐granting schools. Comparing schools offering and not offering a NPD course, no difference was discovered in the number of marketing courses available, number of marketing electi...
