A revenue sharing mechanism for federated search and advertising
A revenue sharing mechanism for federated search and advertising
复制标题
DOI：
10.1145/2187980.2188079
复制
发表时间：
2012-04
期刊：
影响因子：
--
通讯作者：
Marco Brambilla;S. Ceppi;N. Gatti;E. Gerding
中科院分区：
文献类型：
--
作者：
Marco Brambilla;S. Ceppi;N. Gatti;E. Gerding
联合搜索引擎将来自两个或多个(通用或特定于领域的)内容提供商的搜索结果组合在一起。它们允许用户从各种来源接收高质量的结果，从而实现复杂的搜索(例如，完整的假期计划)或更可靠的结果。我们提出了一种新的联合搜索引擎的收入分享机制，考虑了搜索结果生成的不同参与者(即内容提供商、广告提供商、混合内容+广告提供商和内容集成商)。我们通过支持不同的参与者和将货币价值重新分配到不同的参与者来扩展现有的赞助搜索拍卖，同时保持支付方案的灵活性。
Federated search engines combine search results from two or more (general--purpose or domain--specific) content providers. They enable complex searches (e.g., complete vacation planning) or more reliable results by allowing users to receive high quality results from a variety of sources. We propose a new revenue sharing mechanism for federated search engines, considering different actors involved in the search results generation (i.e., content providers, advertising providers, hybrid content+advertising providers, and content integrators). We extend the existing sponsored search auctions by supporting heterogeneous participants and redistribution of monetary values to the different actors, while maintaining flexibility in the payment scheme.