Revealing of Preference Structure by the Evaluation Grid Method
Revealing of Preference Structure by the Evaluation Grid Method
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评价网格法揭示偏好结构
DOI:
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发表时间:
1997
期刊:
影响因子:
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通讯作者:
G. Maruyama
中科院分区:
文献类型:
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作者:
Junichiro Sanui;G. Maruyama
The Evaluation Grid Method (EGM), a semi-structured interview method to reveal people's preference structure proposed in 1986 1 , has stimulated a number of academic and business studies in Japan 2 . The first part of this paper explains the procedure of EGM in detail, while the second part examines the authors' attempts to raise the efficiency of EGM by using e-mail instead of face-to-face interviews.