Service Bridge: Transboundary Impact Evaluation Method of Internet
Service Bridge: Transboundary Impact Evaluation Method of Internet
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DOI：
10.1109/tcss.2018.2858565
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发表时间：
2018-08
影响因子：
5
通讯作者：
Xiao Xue;Giagia Gao;Shufang Wang;Zhiyong Feng
中科院分区：
文献类型：
--
作者：
Xiao Xue;Giagia Gao;Shufang Wang;Zhiyong Feng
跨界已成为现代服务业发展的一种趋势，也是现代服务业发展的重要要求和特征。互联网时代，跨界服务不仅改变了人们的日常生活，也对传统行业的商业模式产生了深刻的影响。中国提出了“互联网+”发展计划，希望利用互联网对传统行业进行改造，包括零售、制造、餐饮、农业、金融、医疗等。然而，互联网对传统产业运营模式的跨界冲击是由多种因素共同决定的。目前，该领域还缺乏相应的评价模型和分析方法。在此基础上，从供需匹配的前景角度提出了互联网（服务桥）影响评价方法，包括三个主要部分：供给方能力模型、需求方特征模型、服务桥模型。基于所提出的方法，构建了相应的计算实验系统来评估互联网模式对不同行业的影响。最后，本文用实际案例对该方法进行了验证，并比较了互联网在不同日常消费行业（美容服务和外卖餐饮服务行业的线上到线下）的跨界影响。结果表明，“服务桥”方法为互联网跨界影响评价提供了一种新的思路，可为传统产业需求价值链的重构提供决策支持。
Transboundary has become not only a trend but also an important requirement and feature of modern service industry development. In the Internet era, transboundary service not only changed people’s daily life, but also had a profound impact on the business model of traditional industry. China has proposed the “Internet+” development plan, hoping to use the Internet for the transformation of traditional industries, including retail, manufacturing, catering, agriculture, finance, and health care. However, the transboundary impact of Internet on the operating model of traditional industry is decided by a combination of a variety of factors. Currently, the appropriate assessment model and analysis methods are absent in this field. Based on this, the impact evaluation method of Internet (service bridge) is proposed from the prospect of supply and demand matching, which includes three main parts: the capability model of supply side, the characteristic model of demand side, and the service bridge model. Based on the proposed method, the corresponding computational experiment system is built to evaluate the impact of Internet mode in different industries. Finally, this paper verifies the method with actual cases, and compares the transboundary impact of Internet in different daily consumption industries (online to offline in beauty service and take-out food service industry). The results showed that the “service bridge” method can introduce a new idea for the transboundary impact evaluation of Internet, which can provide some decision support to the reconstruction of demand value chain in some traditional industries.