Facebook as an effective recruitment strategy for mental health research of hard to reach populations.
Facebook as an effective recruitment strategy for mental health research of hard to reach populations.
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DOI：
10.1016/j.invent.2016.01.001
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发表时间：
2016-05
期刊：
影响因子：
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通讯作者：
Titov N
中科院分区：
文献类型：
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作者：
Kayrouz R;Dear BF;Karin E;Titov N
最近的报告显示，Facebook可能有助于招募难以接触到的参与者参与心理健康研究。本研究旨在通过探索最近完成的针对阿拉伯人的焦虑和抑郁症状在线治疗试验的招募数据，为这一新兴文献做出贡献。目前的研究比较了传统的招聘策略，如媒体发布、电子邮件和印刷广告，以及Facebook的策略，包括推送帖子、推广网站、活动和Facebook的公共粉丝页面。我们感兴趣的主要结果是启动申请的数量，以及与FB和传统招聘策略相关的每个申请的时间和成本。在为期42周的招募期内，目标样本为350人，共有81名参与者申请参加。总体而言，86%的最终申请是通过FB招聘产生的，泊松回归分析表明FB策略更具时间效率，招聘参与者的速度比传统策略快2.5倍。然而，FB（每位参与者37美元）和传统策略（每位参与者40美元）的成本效益没有差异。当前研究的发现增加了现有文献，详细说明了FB招募策略的价值，以及更传统的策略，作为招募难以接触到的人群进行研究的一种方式。然而，需要更多的研究来探索通过facebook和其他在线社交媒体平台成功招募难以接触到的人群的替代和最佳策略。
Recent reports indicate that Facebook (FB) may facilitate recruitment of hard to reach participants into mental health research. The present study aimed to contribute to this emerging literature by exploring recruitment data from a recently completed trial of online treatment for symptoms of anxiety and depression that targeted Arab people. The present study compared traditional recruitment strategies such as media releases, emails, and print advertisements with Facebook strategies including boosting posts, promoting websites, events and FB public fan pages. The main outcomes of interest were the number of started applications and the time and cost per application associated with the FB and traditional recruitment strategies. A target sample of 350 was sought and a total of 81 participants applied to participate over the 42-week recruitment period. Overall, 86% of the resultant applications occurred via FB recruitment and a Poisson regression analysis indicated the FB strategies were more time-effective, recruiting participants 2.5 times faster than the traditional strategies. However, there were no differences in cost-effectiveness for FB ($US37 per participant) and traditional strategies ($US40 per participant). The findings of the current study add to existing literature detailing the value of FB recruitment strategies, alongside more traditional strategies, as a way of recruiting hard-to-reach populations for research. However, more research is needed to explore alternative and optimal strategies for the successful recruitment of hard to reach populations via FB and other online social media platforms.