Intent to purchase a plug-in electric vehicle: A survey of early impressions in large US cites
Intent to purchase a plug-in electric vehicle: A survey of early impressions in large US cites
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DOI：
10.1016/j.trd.2012.09.007
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发表时间：
2013-01-01
影响因子：
7.6
通讯作者：
Graham, John D.
中科院分区：
文献类型：
--
作者：
Carley, Sanya;Krause, Rachel M.;Graham, John D.
本文研究了消费者表示购买插电式电动汽车的意图，并评估了增加或减少兴趣的因素。2011年初秋，在汽车制造商和经销商开始营销活动之前，我们对美国大城市的成年司机进行了调查。因此，调查答复记录了对这种运输技术的初步印象。我们发现，考虑到目前的电池技术和公众的看法，购买或租赁电动汽车的总体意向很低。对插电式混合动力技术的兴趣比对全电动技术的兴趣更大。对采用电动汽车表现出早期兴趣的消费者通常受过高等教育，以前是传统混合动力车的车主，对环境敏感，并担心对外国石油的依赖。增强的燃油经济性是插电式技术的主要有形优势，被受访者认为是有利的，但未能对购买意愿产生强烈的影响。对插电式电动汽车的兴趣主要取决于消费者对电动汽车缺点的看法。(c)2012爱思唯尔有限公司保留所有权利。
This paper examines consumer stated intent to purchase plug-in electric vehicles and assesses the factors that increase or decrease interest. We surveyed adult drivers in large US cities in early fall 2011, before vehicle manufacturers and dealers began marketing campaigns. The survey responses thus document early impressions of this transport technology. We find that, given current battery technology and public perceptions, overall stated intent to purchase or lease electric vehicles is low. Interest in plug-in hybrid technology is somewhat greater than interest in all-electric technology. Consumers who express early interest in adopting electric vehicles are typically highly educated, previous owners of conventional hybrids, environmentally sensitive, and concerned about dependence on foreign oil. Enhanced fuel economy, the primary tangible advantage of plug-in technology, is recognized as favorable by respondents but fails to exert a strong influence on purchasing intentions. Interest in plug-in electric vehicles is shaped primarily by consumers' perceptions of electric vehicle disadvantages. (c) 2012 Elsevier Ltd. All rights reserved.