Adoption and non-adoption motivational risk beliefs in the use of mobile services for health promotion
Adoption and non-adoption motivational risk beliefs in the use of mobile services for health promotion
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DOI：
10.1108/intr-04-2018-0174
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发表时间：
2019-08-05
影响因子：
5.9
通讯作者：
Turel, Ofir
中科院分区：
文献类型：
--
作者：
Cocosila, Mihail;Turel, Ofir
目的-本文的目的是实证验证的理论模型，集成了一个创新的结构捕捉消费者的非采用风险信念不使用移动的服务，旨在支持他们在非休闲活动。设计/方法/方式一个理论模型对比感知非采用风险的移动的服务支持健康促进感知采用风险的开发和测试的样本在北美的潜在消费者。结果-结果表明，非采用风险是一个中等强度的前因的动机因素，采用风险，阻碍了接受的移动的服务支持健康促进。研究限制/影响-医疗保健是一个高度敏感的社会部门，因此不使用移动的服务支持可能产生的负面后果是采用该服务的额外动机。未来的研究应测试的作用，非采用风险在其他情况下的技术使用，包括非休闲环境。实际影响-使潜在的用户看到可能的负面后果，不使用一个移动的服务，旨在支持他们在非休闲活动增加他们的动机，随后，打算使用该服务。社会影响-教育的努力，使消费者看到的风险，不使用支持技术的应用程序似乎是合理的。独创性/价值-这项研究表明，非采用风险的信念，捕捉个人可能会认为，如果他们不能使用预期的移动的服务应用程序，专门帮助他们的负面后果的重要作用。
Purpose The purpose of this paper is to validate empirically a theoretical model that integrates an innovative construct capturing consumers' non-adoption risk belief associated with not using a mobile service designed to support them in a non-leisure activity. Design/methodology/approach A theoretical model contrasting perceived non-adoption risk to perceived adoption risk of a mobile service supporting health promotion was developed and tested with a sample of potential consumers in North America. Findings Results show that non-adoption risk is a moderately strong antecedent of motivational factors in contrast to adoption risk that hinders the acceptance of a mobile service supporting health promotion. Research limitations/implications - Healthcare is a highly sensitive social sector, so possible negative consequences of not using the support of a mobile service are an additional motivation for adopting this service. Future research should test the role of non-adoption risk in other contexts of technology use, including non-leisure settings. Practical implications - Making potential users see the possible negative consequences of not using a mobile service designed to support them in a non-leisure activity increases their motivation and, subsequently, intention to use the service. Social implications Educational efforts to making consumers see the risks of not using a supporting technology application appear to be justified. Originality/value This study demonstrates the significant role of non-adoption risk belief that captures the negative consequences individuals may perceive if they fail to use as expected a mobile service application designed specifically to help them.