A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
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DOI：
10.1177/002224378001700405
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发表时间：
1980-11
影响因子：
6.1
通讯作者：
R. Oliver
中科院分区：
文献类型：
--
作者：
R. Oliver
提出了一个模型，表示消费者满意度的期望和期望不确认的函数。反过来，满意度被认为会影响态度变化和购买意愿。两阶段实地研究的结果支持消费者和非消费者接种流感疫苗的计划。
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.