It's Not Just About the Product: How Persuasive Communication Affects the Disclosure of Personal Health Information
It's Not Just About the Product: How Persuasive Communication Affects the Disclosure of Personal Health Information
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DOI：
10.1145/3380799.3380804
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发表时间：
2020-02-01
影响因子：
2.8
通讯作者：
Hess, Thomas
中科院分区：
文献类型：
--
作者：
Becker, Moritz;Matt, Christian;Hess, Thomas
个人披露个人健康信息（PHI）对用户和提供者都有很大的好处，但用户往往不愿意披露，即使他们获得了更好的个性化等好处。虽然以前的研究已经在与健康相关的背景下处理了消息框架和信息质量，但这些因素已被单独观察到。据我们所知，我们是第一批研究这两个因素（属性框架和论点强度）及其相互作用有关PHI披露。因此，我们进行了一个基于网络的实验，529名参与者，以检查两个说服性信息技术（属性框架和论点强度）对个人的PHI披露的影响。我们发现，个人倾向于透露更多的PHI时，他们经历的说服性消息，更积极的框架健康可穿戴（HW）属性或消息具有更高的参数强度的基础上收集的数据的原因。我们使研究人员能够发现说服性信息在高度敏感的数据环境中的影响，并为从业者提供有关如何影响个人PHI披露行为的可行建议。
Individuals' disclosure of personal health information (PHI) can hold substantial benefits for both users and providers, but users are often reluctant to disclose, even if they gain benefits such as better personalization. While previous research has dealt with message framing and information quality in a health-related context, these factors have been observed separately. To our best knowledge, we are among the first to have examined both factors (attribute framing and argument strength) and their interactions concerning PHI disclosure. Thus, we conducted a web-based experiment with 529 participants to examine the impacts of two persuasive message techniques (attribute framing and argument strength) on individuals' PHI disclosure. We reveal that individuals tend to disclose more PHI when they experience persuasive messages with more positively framed health wearable (HW) attributes or messages with higher argument strength based on the reasons for the data collection. We enable researchers to uncover the impacts of persuasive messages in highly sensitive data environments and provide practitioners with workable suggestions on how to affect individuals' PHI disclosure behaviors.