Being an online celebrity: Norms and expectations of YouTube's beauty community
Being an online celebrity: Norms and expectations of YouTube's beauty community
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DOI：
10.5210/fm.v22i7.7788
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发表时间：
2017-07
期刊：
影响因子：
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通讯作者：
Florencia García-Rapp;C. Roca-Cuberes
中科院分区：
文献类型：
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作者：
Florencia García-Rapp;C. Roca-Cuberes
这篇论文是基于22个月的在线实地调查，调查了YouTube的美容社区，特别是美容大师Bubz，她上传的内容和用户评论。我们的目标是概念化核心社区特定的动态和实践，特别是那些与自我呈现和身份管理相关的动态和实践，以及它们对合法在线人气的启示。我们解释了大师成功的在线形象是如何建立在一种相关的、接地气的价值观与更有抱负和值得效仿的一面相结合的表演基础上的。在判断网红时，“普通用户变身红”似乎是一种优势，因为真实性的相关性很高。然而，她固有的平凡也增加了人们对她的信任和诚实的期望，正是因为她是一个经常使用的用户，并且每天都在继续使用。
This paper is based on 22 months of online fieldwork examining YouTube’s beauty community, specifically the beauty guru Bubz, her uploaded content, and user comments. We aim to conceptualize central community-specific dynamics and practices, particularly those related to self-presentation and identity management and their affordances for legitimized online popularity. We explain how the guru’s successful online persona is based on a performative blend of relatable, down-to-earth values paired with a more aspirational and worthy of emulation side. Being an “ordinary-user-turned-famous” is seemingly an advantage given the high relevance of authenticity when judging online celebrities. However, her inherent ordinariness also increases expectations of trustworthiness and honesty, precisely because she is, and continuous to perform daily, a regular user.