The race for innovation in the media and content industries: legacy players and newcomers. Lessons from the music and newspaper industries

The race for innovation in the media and content industries: legacy players and newcomers. Lessons from the music and newspaper industries
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媒体和内容行业的创新竞赛:传统参与者和新来者。

DOI:
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发表时间:
2018
期刊:
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影响因子:
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通讯作者:
J. Simon
J. Simon
中科院分区:
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文献类型:
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作者:
Pierre Benghozi;Elisa Salvador;J. Simon

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文化创意产业(CCIS)通常与“创意”联系在一起,而高科技产业通常与“创新”联系在一起。这种区别决定了一种忘记的事实,即CCIS也总是依赖各种系列的更新技术。因此,CCIS的创新问题很少得到处理。然而,人们不禁要问,这些行业究竟是如何创新的,它们又是如何与信息技术(IT)领域强大的新竞争者竞争的呢?这就是本文重点研究音乐唱片和报纸出版行业的目的。它探讨了这些行业如何应对随后的技术浪潮。最近的发现提供了对这些行业创新的地点和本质的新理解,事实上,这些创新并不能简单地归结为创造新内容。相反,最近开放的经济动态表明,CCIS基于常规的创新能力,但这些创新的部署方式却截然不同。这份文件将每个行业所经历的转型的场景与一些精选的案例研究相结合,以突出每个细分行业中的一些创新元素。在这些案例研究之后,分析了新的参与者,这些参与者通过技术中介职能建立了自己的地位。它揭示了“中间人”是如何
Cultural and creative industries (CCIs) are usually associated to "creativity" while high-tech industries are usually linked to "innovation". This distinction determines a sort of forgetfulness of the fact that also CCIs rely always on various series of updated technologies. As a consequence, the issue of innovation in CCIs is seldom dealt with. Nonetheless, one can wonder how do these industries really innovate and how they compete with powerful new competitors from the information technology (IT) world. This is the aim of this article focused on the music recording and the newspaper publishing industries. It explores how these industries are coping with subsequent waves of technologies. Recent findings provide a fresh understanding of the place and the very nature of innovation in these industries that, in fact, do not boil down to simply creating new contents. Instead, economic dynamics have recently been opened showing that CCIs are based on regular capacity for innovations which are nevertheless deployed in very different ways. The paper blends a general outlook that sets the scene of the transformations each industry went through with some selected case studies so as to highlight some innovative elements in every subsector. These case studies are followed by an analysis of the new players that build their position from technical intermediation functions. It reveals how "intermediaries"