Beyond light and mild: cigarette brand descriptors and perceptions of risk in the International Tobacco Control (ITC) Four Country Survey
Beyond light and mild: cigarette brand descriptors and perceptions of risk in the International Tobacco Control (ITC) Four Country Survey
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DOI：
10.1111/j.1360-0443.2011.03402.x
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发表时间：
2011-06-01
期刊：
影响因子：
6
通讯作者：
Fong, Geoffrey T.
中科院分区：
文献类型：
--
作者：
Mutti, Seema;Hammond, David;Fong, Geoffrey T.
设计和设置横截面的结果，从第5波的国际贸易中心四国调查，进行了全国代表性的吸烟者样本在2006年。（>= 18岁）来自加拿大的吸烟者（n = 2022），美国（n = 2034），英国（n = 2019）和澳大利亚（n = 2168）。测量结果包括对香烟相对风险的信念，包括对“自有”品牌的看法。相关因素包括社会人口统计学，吸烟相关的协变量和品牌特征。FindingsOne五分之一的吸烟者错误地认为，“一些香烟品牌可能比其他人危害小”。与加拿大和澳大利亚相比，美国和英国的错误信念更高。“轻度/轻度”、“苗条”和100 mm/120 mm香烟的吸烟者更可能相信某些香烟的危害较小[比值比（OR）= 1.29，95%置信区间（CI）= 1.12-1.48]，而他们自己的品牌可能危害较小（OR = 2.61，95% CI = 2.01-3.41）。与“红色”或“黑色”品牌的吸烟者相比，“金色”、“银色”、“蓝色”或“紫色”品牌的吸烟者更有可能相信"自己的品牌可能危害较小“。（OR = 12.48，95%CI = 1.45-107.31）。结论尽管目前对“轻度”和“轻度”的使用有所限制，西方国家的吸烟者继续错误地认为某些香烟品牌的危害可能比其他品牌的危害小。这些信念与尚未被禁止的描述性词语和包装设计元素有关，包括颜色和细长香烟的名称。
AimsTo examine perceptions of risk related to type of cigarette brand.Design and settingCross-sectional findings from wave 5 of the ITC Four Country Survey, conducted with nationally representative samples of smokers in 2006.ParticipantsA total of 8243 current and former adult (>= 18 years) smokers from Canada (n = 2022), the United States (n = 2034), the United Kingdom (n = 2019) and Australia (n = 2168).MeasurementsOutcomes included beliefs about the relative risks of cigarettes, including perceptions of 'own' brand. Correlates included socio-demographic, smoking-related covariates and brand characteristics.FindingsOne-fifth of smokers believed incorrectly that 'some cigarette brands could be less harmful' than others. False beliefs were higher in both the United States and United Kingdom compared to Canada and Australia. Smokers of 'light/mild', 'slim' and 100 mm/120 mm cigarettes were more likely to believe that some cigarettes could be less harmful [odds ratio (OR) = 1.29, 95% confidence interval (CI) = 1.12-1.48 and that their own brand might be a little less harmful (OR = 2.61, 95% CI = 2.01-3.41). Smokers of 'gold', 'silver', 'blue' or 'purple' brands were more likely to believe that their 'own brand might be a little less harmful' compared to smokers of 'red' or 'black' brands (OR = 12.48, 95% CI = 1.45-107.31).ConclusionsDespite current prohibitions on the words 'light' and 'mild', smokers in western countries continue to falsely believe that some cigarette brands may be less harmful than others. These beliefs are associated with descriptive words and elements of package design that have yet to be prohibited, including the names of colours and long, slim cigarettes.