The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
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DOI：
10.1086/673383
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发表时间：
2014-02-01
影响因子：
7.2
通讯作者：
Wetzels, Martin
中科院分区：
文献类型：
--
作者：
van Laer, Tom;de Ruyter, Ko;Wetzels, Martin
故事及其传递受众的能力，构成了人类生活和消费体验的核心部分。本文综合了人类学、营销学、心理学、传播学、消费者学和文学研究等多个领域的相关文献，回顾了二十年来叙事性传播的研究成果。叙事性传播是指消费者在心理上进入一个故事所唤起的世界。尽管叙事传递与讲故事和叙事说服有关，但现有的贡献似乎缺乏系统性。作者设想了扩展的交通意象模型，该模型不仅提供了一个包含叙述性交通的前因和结果的综合模型，而且还提供了一个多学科框架，其中认知心理学和消费文化理论交叉渗透了这一研究领域。作者通过对76篇已发表和未发表文章中132个叙事传递效应大小的定量元分析来检验该模型，并指出了进一步研究的方向。
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model, which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.