Red, white, and blue enough to be green: Effects of moral framing on climate change attitudes and conservation behaviors
Red, white, and blue enough to be green: Effects of moral framing on climate change attitudes and conservation behaviors
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DOI：
10.1016/j.jesp.2016.02.005
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发表时间：
2016-07-01
影响因子：
3.5
通讯作者：
Seiden, Jesse
中科院分区：
文献类型：
--
作者：
Wolsko, Christopher;Ariceaga, Hector;Seiden, Jesse
在环境保护相关问题上广泛存在的政治两极分化可能部分是由于长期以意识形态和道德术语构建有说服力的信息，这些信息对自由主义者和平等主义者具有更大的吸引力。一系列的三项实验检验了亲环境信息的道德框架的变化对自由派与保守派的保护意图、气候变化态度以及对环境组织的捐款的影响程度。虽然自由派在不同条件下总体上没有不同，但保守派在接触到具有约束力的道德框架后，在支持环境的方向上发生了重大转变，其中保护自然环境被描述为服从权威、捍卫自然的纯洁性以及向美国展示爱国主义。当保守派认为一致的诉求是更有力的论据时，这种转变就很明显。还提出了中介温和的证据，其中保守派的态度和行为转变是亲环境诉求中存在的价值观被认为来自内部群体的程度的函数。讨论的重点是更准确地指定道德框架效应的未来方向，并考虑有针对性的信息传递对于环境态度改变的可持续性的利弊。 (C) 2016 Elsevier Inc. 保留所有权利。
Widespread political polarization on issues related to environmental conservation may be partially explained by the chronic framing of persuasive messages in ideological and moral terms that hold greater appeal for liberals and egalitarians. A series of three experiments examined the extent to which variations in the moral framing of pro-environmental messaging affect liberals' vs. conservatives' conservation intentions, climate change attitudes, and donations to an environmental organization. While liberals did not generally differ across conditions, conservatives shifted substantially in the pro-environmental direction after exposure to a binding moral frame, in which protecting the natural environment was portrayed as a matter of obeying authority, defending the purity of nature, and demonstrating one's patriotism to the United States. This shift was pronounced when conservatives perceived the congruent appeal to be a stronger argument. Evidence of mediated moderation is also presented, in which the attitudinal and behavioral shifts for conservatives were a function of the degree to which the values present in the pro-environmental appeal were perceived as coming from the ingroup. Discussion focuses on future directions for more precisely specifying moral framing effects, and on considering the pros and cons of targeted messaging for the sustainability of environmental attitude change. (C) 2016 Elsevier Inc. All rights reserved.