Towards a flexible online mixed method design with a feedback loop
Towards a flexible online mixed method design with a feedback loop
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实现具有反馈循环的灵活在线混合方法设计
DOI：
10.1007/s11135-007-9146-7
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发表时间：
2009
影响因子：
--
通讯作者：
Vasja Vehovar
中科院分区：
文献类型：
--
作者：
B. Lobe;Vasja Vehovar
混合方法设计的概念涉及结合定性和定量方法的研究。然而，这些研究中的大多数都是针对特定研究中的特定研究问题而定制的，并且通常仅限于固定序列的定性和定量方法（例如，定性访谈后进行调查，反之亦然）。从历史上看，这种限制是由于时间、成本和物流限制而产生的。作为替代方案，我们通过引入灵活的反馈环路来开发固定混合方法设计的通用扩展，以便可以以灵活的顺序组合多个阶段。实际上，这种设计现在在信息通信技术环境中越来越可行，在线受访者可以随时立即参与。进行了一项结合了交互式系列网络调查和深入网络访谈的在线实验，以将该方法与涉及混合方法的标准两阶段设计进行比较。系统地评估了成本、时间、研究质量和研究人员的经验。总之，所提出的方法被证明是非常有益的。
The notion of mixed methods design relates to the research studies that combine qualitative and quantitative approaches. However, most of these studies are tailored to specific research problem in a particular study and are typically limited to a fixed sequence of qualitative and quantitative approaches (e.g. qualitative interviews followed by a survey or vice-versa). This limitation historically arises from time, cost and logistic restrictions. As an alternative, we develop an general extension of fixed mixed method design by introducing a flexible feedback-loop so that several phases can be combined in a flexible order. In practice, such designs are now increasingly feasible within an information-communication technology environment, where online respondents are readily available for immediate participation. An online experiment combining interactive series of web surveys and in-depth web interviews was performed to compare this approach with standard two-phase designs involving mixed methods. The costs, timing, quality of finiding and experiences of researchers were systematically evaluated. In summary, the proposed approach proved to be very beneficial.