"Australia is one of the darkest markets in the world": the global importance of Australian tobacco control.
"Australia is one of the darkest markets in the world": the global importance of Australian tobacco control.
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DOI：
10.1136/tc.12.suppl_3.iii1
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发表时间：
2003-12-01
期刊：
影响因子：
5.2
通讯作者：
Carter, S M
中科院分区：
文献类型：
--
作者：
Chapman, S;Byrne, F;Carter, S M
“澳大利亚是世界上最黑暗的市场之一……这可能是最黑暗的，我是说，我们和加拿大每个月都会为谁拥有最黑暗的条件来从事烟草制造和营销而战。我们能为世界提供的一件事就是我们做得最好的一件事，那就是如何在一个完全黑暗的市场中发挥作用，最大化，主动推动我们的市场地位。这需要一套不同的技能。一种不同类型的学习。我们需要出口那个..。我们知道，我们有很多外籍人士来到澳大利亚学习。他们可以来这里学习这些技术，然后把它们带回欧洲、拉丁美洲、美国或非洲……但另一件对我们真正有利的事情是，我们也是澳大利亚人才的巨大净输出国。目前大约有三四十个人在离岸...我们在这里的做法与大多数其他BAT组织完全不同。大卫·克罗，英美烟草(BAT)澳大利亚公司市场总监(1)。
"Australia is one of the darkest markets in the world... it probably is the darkest, I mean ourselves and Canada fight every month for who's got the darkest conditions to do tobacco manufacturing and marketing. And one of the things we can offer the world is what we do best, which is how to work, maximize, proactively drive our market position in a market that's completely dark. Now that takes a different skillset... a different type of learning. We need to export that... we know we have a lot of expatriates who come down to Australia for learning. they can come here and learn these techniques and take them back to Europe or Latin America or to the United States or to Africa... But the other thing that is really good for us is that we are also a huge net exporter of Australian talent. about 30 or 40 people currently off-shore... We do things really differently here than most other BAT organizations." David Crowe, Marketing Director, British American Tobacco (BAT) Australia(1).