Can social media platforms be used to foster improved environmental behaviour in recreational fisheries?
Can social media platforms be used to foster improved environmental behaviour in recreational fisheries?
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DOI：
10.1016/j.fishres.2022.106544
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发表时间：
2022-11
影响因子：
2.4
通讯作者：
C. Allison;A. Winkler;A. Childs;C. Muller;W. Potts
中科院分区：
文献类型：
--
作者：
C. Allison;A. Winkler;A. Childs;C. Muller;W. Potts
休闲渔业是出了名的难以管理、监测和治理。这往往要求经理们“跳出框框”思考，而忽视了旨在管理费舍尔行为的传统方法。社交媒体是交流和传播信息的非正式技术学术平台，已成为社区组织和参与养护等相关问题的重要平台，并具有改变渔民行为的巨大潜力。出于各种原因，休闲渔民使用各种社交媒体平台参与、交流和组织自己，但其促进环保行为的潜力尚未得到评估。这项研究的目的是探讨Facebook上用户生成的内容是否有可能鼓励休闲垂钓者的亲环境行为，并讨论渔业管理者和科学家如何促进这一过程。为了做到这一点，我们监测了南非脸书上一个大型群组--南非盐渔(Sfsa)的垂钓者环境态度和行为(在研究期间，∼有60,000名成员)，并参与了关于使用社交媒体促进亲环境行为的概念框架。我们在SFSA Facebook小组上发现了支持环境改革的证据，显著增加了捕捞和放生的帖子，更多了有利于环境的评论，并随着时间的推移改进了鱼类处理方法，尽管渔业科学家或管理人员没有进行干预。这些改进很可能归功于一个专注、以保护为导向、广受认可的团体管理，他们利用Facebook的信息、关系和体验功能，促进个人、社会和背景途径，采取有利于环境的行动。渔业科学家和管理者应将社交媒体干预视为帮助休闲渔业管理的重要“软方法”。然而，应认真考虑这一办法，包括确定适当群体并与之接触，对态度和行为进行基线评估，以确定关切领域，并设计专门针对社交媒体的干预措施。
Recreational fisheries are notoriously hard to manage, monitor and govern. This often requires managers to think “out of the box” and disregard traditional methodologies designed to manage fisher behaviour. Social media, which is an informal technological scholastic platform for the communication and dissemination of information, has become an important platform for community organisation and engagement in pertinent issues such as conservation, and has great potential for altering the behaviour of fishers. Recreational fishers use a variety of social media platforms to engage, communicate and organise themselves for a variety of reasons, yet its potential for promoting pro-environmental behaviour has not been assessed. The aim of this study was to explore whether user-generated content on Facebook has the potential to encourage pro-environmental behaviour among recreational anglers and to discuss how fisheries managers and scientists can facilitate this process. To do this we monitored angler environmental attitudes and behaviour on a large South African Facebook group, Salt Fishing South Africa (SFSA) (∼ 60,000 members, at the time of the study) and engaged with conceptual frameworks on the use of social media to facilitate pro-environmental behaviour. We found evidence for pro-environmental reform on the SFSA Facebook group, with significantly more catch and release posts, more pro-environmental comments, and improved fish handling practices over time, despite no intervention from fishery scientists or managers. These improvements were most likely attributed to a dedicated, conservation-driven, and well-recognised group administration, who used the informational, relational and experiential functions of Facebook to promote individual, social and contextual pathways for pro-environmental action. Fisheries scientists and managers should consider social media interventions as an important “softer approach” to aid in management of recreational fisheries. The approach should, however, be carefully considered and include the identification and engagement with suitable groups, baseline assessments of attitudes and behaviour to identify areas of concern and the design of interventions specific for social media.