Disparities in Obesity-Related Outdoor Advertising by Neighborhood Income and Race
Disparities in Obesity-Related Outdoor Advertising by Neighborhood Income and Race
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DOI：
10.1007/s11524-015-9980-1
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发表时间：
2015-10-01
影响因子：
6.6
通讯作者：
Miller, Lisa M. Soederberg
中科院分区：
文献类型：
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作者：
Cassady, Diana L.;Liaw, Karen;Miller, Lisa M. Soederberg
食品营销是肥胖流行的主要驱动力，每个食品广告都是自动进食的提示。1，2关于电视、广播、印刷品和互联网广告的大量文献研究了食品行业针对少数群体受众的方式。3-6然而，户外广告发现广告牌，巴士长椅，巴士候车亭，和店面是understudied。最近的一篇论文报告说，在控制收入，教育和种族之后，食品或饮料的户外广告数量每增加10%，该社区的个人超重或肥胖的几率就增加1.05。7.所有类型的不健康产品的户外广告，包括香烟和酒精，更有可能出现在少数民族和低收入人群比例较高的地区。具体到户外食品广告，拉丁裔和亚裔社区的户外食品广告数量是高收入白色社区的6倍，低收入非洲裔社区的户外食品广告数量是高收入白人社区的2-32倍。7，9，10只有一个已发表的研究迄今已审查户外广告的体育活动。10与白色相比，非裔美国人和拉丁裔美国人更有可能肥胖11，并且更容易患糖尿病、心脏病和其他与肥胖相关的疾病。12.当环境线索（如户外广告）与公共卫生目标和信息一致时，旨在减少肥胖差异的干预措施更有可能成功。这项试点研究是一个更大的研究项目的一部分，该项目研究了社区和个人对营养信息处理，食物选择和肥胖的影响。在这里，我们提出的广告模式相关的两个关键肥胖相关的行为，饮食和体育活动，在经济和种族多样化的城市地区在北方加州，并调查是否有这些广告的邻里收入和种族分布的差异。
Food marketing is a leading driver of the obesity epidemic where each food advertisement serves as a prompt for automatic eating. 1, 2 An extensive literature on television, radio, print, and Internet ads has examined the ways in which the food industry targets minority audiences. 3–6 However, outdoor advertising found on billboards, bus benches, bus shelters, and storefronts is understudied. One recent paper reported that for every 10% increase in the number of outdoor advertisements for food or beverages, there was a 1.05 greater odds of an individual in that neighborhood being overweight or obese, after controlling for income, education, and race. 7Outdoor ads for unhealthy products of all types, including cigarettes and alcohol, are more likely to be in areas with a higher proportion of minorities and low-income individuals. 8, 9 Specifically for outdoor food ads, Latino and Asian neighborhoods had as much as 6 times the outdoor food advertising and low-income African-American neighborhoods had 2–32 times the number of outdoor food ads compared to high-income white neighborhoods. 7, 9, 10 Only one published study to date has examined outdoor advertising for physical activity. 10 African-Americans and Latinos are more likely to be obese 11 and to suffer disproportionately from diabetes, heart disease, and other obesity-related conditions compared to their white counterparts. 12 Interventions designed to reduce disparities in obesity are more likely to succeed when environmental cues, such as outdoor advertising, are consistent with public health goals and messages. This pilot study is part of a larger research project examining neighborhood and individual influences on nutrition information processing, food choice, and obesity. Here, we present patterns of advertising related to the two key obesity-related behaviors, diet and physical activity, in an economically and racially diverse urban area in Northern California, and investigate whether there are disparities in the distribution of these ads by neighborhood income and race.