Detecting the Effects of Deceptive Presidential Advertisements in the Spring of 2004
Detecting the Effects of Deceptive Presidential Advertisements in the Spring of 2004
复制标题
检测 2004 年春季欺骗性总统广告的影响
DOI：
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发表时间：
2005
期刊：
影响因子：
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通讯作者：
K. Jamieson
中科院分区：
文献类型：
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作者：
Kenneth Winneg;K. Kenski;K. Jamieson
早在 2004 年政治大会召开之前，克里和布什的竞选团队及其代理人就通过大量广告购买为秋季竞选活动奠定了基础。双方的一些说法都有误导性。在这里，我们探讨了 2004 年初选赛季有效结束后几周内各方提出的三个误导性主张，并询问：它们有效吗？如果有的话，和谁一起？全国安纳伯格选举调查的结果显示，大多数公民相信这些关于乔治·W·布什和约翰·克里的一些误导性说法。民主党人更有可能相信有关布什的欺骗性说法，而共和党人更有可能接受有关克里的欺骗性说法。即使考虑到人口变量和政党认同，“乔治·W·布什赞成将美国就业机会转移到海外”的说法在战场州也受到了关注。
Long before the political conventions of 2004, the Kerry and Bush campaigns and their surrogates were laying the groundwork for the fall campaign with heavy ad buys. Some of the assertions made on each side were misleading. Here we explore three misleading claims made on each side in the weeks following the effective end of the 2004 primary season and ask, Did they work? If so, with whom? Results from the National Annenberg Election Survey show that some of these misleading claims about George W. Bush and John Kerry were believed by a majority of citizens. Democrats were more likely to believe deceptive claims about Bush, whereas Republicans were more likely to embrace deceptive claims about Kerry. The claim that “George W. Bush favors sending American jobs overseas” gained traction in battleground states, even when demographic variables and party identification were taken into consideration.