IN DEFENSE OF TEXTUAL ANALYSIS Restoring a challenged method for journalism and media studies

IN DEFENSE OF TEXTUAL ANALYSIS Restoring a challenged method for journalism and media studies
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DOI:
10.1080/14616700802374050
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发表时间:
2009-01-01
期刊:
影响因子:
3
通讯作者:
Fuersich, Elfriede
Fuersich, Elfriede
中科院分区:
人文科学2区
文献类型:
--
作者:
Fuersich, Elfriede

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本文探讨了文本分析对媒体和新闻研究的贡献。根据我基于文本的新闻研究的经验,我强调了媒体内容在制作者意图和受众解释之间独特的方法论地位。我的中心论点是,媒体文本在编码和解码之间呈现出独特的话语时刻,需要特殊的学术参与。媒体内容的叙事特征、其作为意识形态谈判场所的潜力及其作为媒介现实的影响,需要对其本身进行解释。通过参与当前对该方法论的批评(尤其是格雷格·菲洛的批评),我希望将文本分析(纯文本分析)重新定位为新闻学者的一个重要选择。
This essay examines the contribution of textual analysis to media and journalism research. Based on my experience with text-based journalism studies, I highlight the unique methodological position of media content between producers' intentions and audience interpretations. My central argument is that media texts present a distinctive discursive moment between encoding and decoding that asks for special scholarly engagement. The narrative character of media content, its potential as a site of ideological negotiation and its impact as mediated reality necessitates interpretation in its own right. By engaging current criticisms of the methodology (especially by Greg Philo) I hope to reposition textual analysis (as text-only analysis) as an important option for journalism scholars.