Influence of Media Framing on Cognition of COVID-19 Vaccine Effectiveness: The Mediating Role of Emotions.
Influence of Media Framing on Cognition of COVID-19 Vaccine Effectiveness: The Mediating Role of Emotions.
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媒体框架对 COVID-19 疫苗有效性认知的影响：情绪的中介作用。
DOI：
10.5993/ajhb.46.4.4
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发表时间：
2022
影响因子：
2.3
通讯作者：
Mei Zhang
中科院分区：
文献类型：
--
作者：
Wei Zhang;Xinrui Yang;Kexin Tao;Yan;Mei Zhang
目的：本文从媒介框架的视角出发，探讨事实框架和影响框架如何影响中国网民对疫苗有效性的认知，以及情绪在这一过程中的变化和对认知的作用。方法：首先讨论理论框架并提出假设。根据情绪认知理论和愉悦-兴奋-支配（PAD）模型，设计量表和问卷，采用二因素方差分析和Bootstrap方法检验媒体框架对疫苗有效性认知的影响。结果：验证了所提出的假设。事实框架组对国产疫苗有效性的感知平均比影响框架组高0.19（95%CI 0.641-0.642）。正面倾向报道对受众认知的影响平均为0.642（95%CI0.641 -0.642），高于负面倾向报道。在95%的水平上，媒体框架通过中介变量情绪对感知有效性的间接影响为-0.0923。结论：如果采用真实数据和权威意见的事实框架，而不是疫苗对病毒、接种者和社会的影响的报道，观众可以更好地了解COVID-19疫苗的有效性。此外，媒体报道应更加积极，以减轻负面情绪，激发公众舆论的觉醒，提高受众对报道内容的认知，从而鼓励疫苗接种。
Objectives: From the perspective of media framing, this paper explores how factual frame and influence frame affect the cognition of vaccine effectiveness among Chinese netizens, and how emotions vary in the process and act on the cognition. Methods: We first discuss the theoretical framework and propose hypotheses. Drawing on the cognitive theory of emotions and the Pleasure- Arousal-Dominance (PAD) model, the scale and questionnaire were designed, and used to test the influence of media framing over the cognition of vaccine effectiveness by 2-factor ANOVA and Bootstrap methods. Results: The proposed hypotheses were verified. The perceived effectiveness of domestic vaccines corresponding to the factual frame group was on average 0.19 (95% CI 0.641-0.642) higher than that of the influence frame. The impact on audience cognition from reports of positive tendency was on average 0.642 (95% CI 0.641-0.642) higher than that of negative tendency. The indirect effect of the media frame on the perceived effectiveness through the mediating variable emotion was -0.0923, at the 95% level. Conclusions: The audience can understand the effectiveness of COVID-19 vaccines better if the factual frame with actual data and authoritative opinions is adopted, rather than reports of the effects of the vaccines on the virus, the vaccinated, and society. Moreover, media reports should be more positive to mitigate the negative emotions, stimulate the arousal of public opinions, and improve audience cognition of report contents, thereby encouraging vaccine uptake.