Communication and comprehensive cancer control coalitions: lessons from two decades of campaigns, outreach, and training
Communication and comprehensive cancer control coalitions: lessons from two decades of campaigns, outreach, and training
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DOI：
10.1007/s10552-018-1122-0
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发表时间：
2018-12-01
影响因子：
2.3
通讯作者：
Cone, Joshua N.
中科院分区：
文献类型：
--
作者：
Love, Brad;Benedict, Catherine;Cone, Joshua N.
在过去的二十年里，全面癌症控制（CCC）联盟和计划已经提供了有效的模式和方法来减少美国各地的癌症负担。沟通起着至关重要的作用，在不同的联盟活动，从预防到生存，包括组织和社区的能力建设和癌症控制干预strategies.MethodsBased on a review of published CCC research as well as the public health communication best practices，本文描述了在帮助CCC联盟和项目系统地实施作为癌症关键战略的沟通努力方面所获得的经验教训结果面向沟通的经验教训包括（1）有效的沟通工作需要倾听和与关键利益相关者的持续参与，（2）沟通干预应该针对从人际到中介渠道的多个层次，（3）教育推广可以是加强联盟有效性和癌症控制结果的宝贵机会，和（4）专门的支持是必要的，以确保一致的沟通efforts.ConclusionsExternal和内部的沟通策略可以优化联盟的努力和资源，最终帮助产生有意义的改善癌症控制的结果。
PurposeComprehensive cancer control (CCC) coalitions and programs have delivered effective models and approaches to reducing cancer burden across the United States over the last two decades. Communication plays an essential role in diverse coalition activities from prevention to survivorship, including organizational and community capacity-building and as cancer control intervention strategies.MethodsBased upon a review of published CCC research as well as public health communication best practices, this article describes lessons learned to assist CCC coalitions and programs with systematic implementation of communication efforts as key strategies in cancer control.ResultsCommunication-oriented lessons include (1) effective communication work requires listening and ongoing engagement with key stakeholders, (2) communication interventions should target multiple levels from interpersonal to mediated channels, (3) educational outreach can be a valuable opportunity to bolster coalition effectiveness and cancer control outcomes, and (4) dedicated support is necessary to ensure consistent communication efforts.ConclusionsExternal and internal communication strategies can optimize coalition efforts and resources to ultimately help produce meaningful improvement in cancer control outcomes.