Do You YouTube? The Power of Brief Educational Videos for Extension
Do You YouTube? The Power of Brief Educational Videos for Extension
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你有YouTube吗？
DOI：
10.34068/joe.55.02.24
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发表时间：
2017
影响因子：
0.3
通讯作者：
Sara Langworthy
中科院分区：
文献类型：
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作者：
Sara Langworthy
在线视频的增长为推广专业人员扩大教育内容的覆盖范围提供了巨大的机会。通过改变现有内容的用途，我们明尼苏达大学推广儿童、青年和家庭联合会制作了几个简短的教育视频，以应对儿童和家庭面临的紧迫挑战。YouTube分析表明，与完整的研讨会视频相比，我们的较短视频更常被观众观看、分享和点赞。自从我们开始制作这些视频以来，我们的YouTube频道订阅者和点赞数量翻了一番，视频浏览量增加了180%以上。对于推广专业人士来说，在线视频是将他们的触角伸向全球观众的一种有前途的方式。
The growth of online video provides a tremendous opportunity for Extension professionals to expand the reach of educational content. Through repurposing existing content, we at the University of Minnesota Extension Children, Youth, and Family Consortium created several brief educational videos that address pressing challenges for children and families. YouTube analytics indicate that our shorter videos are more often viewed, shared, and liked by our viewers than our full-length seminar videos are. Since we began creating these videos, we have doubled our number of YouTube channel subscribers and likes and increased our video view count over 180%. Online video is a promising way for Extension professionals to extend their reach to a global audience.