Being Heard in Review Communities: Communication Tactics and Review Prominence
Being Heard in Review Communities: Communication Tactics and Review Prominence
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DOI：
10.1111/j.1083-6101.2011.01549.x
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发表时间：
2011-04
期刊：
影响因子：
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通讯作者：
Jahna Otterbacher
中科院分区：
文献类型：
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作者：
Jahna Otterbacher
评论社区通常以列表格式显示贡献，并使用参与者的反馈来确定演示顺序。鉴于贡献量，哪些可能会被看到？虽然之前的工作主要集中在内容上，但我们研究了沟通策略和显着性之间的关系。我们研究了三个社区，比较了首页评论与后几页的评论。我们考虑三种类型的手段：结构特征、文本特征和说服性写作。结构特征（例如个人资料）传达有关作者的信息。文本属性，例如标点符号的使用，可以给他人留下印象。审稿人使用修辞写作策略来说服读者接受他们的观点。在控制内容时，区分突出评论的最显着策略是文本属性和有说服力的语言。
Review communities typically display contributions in list format, using participant feedback in determining presentation order. Given the volume of contributions, which are likely to be seen? While previous work has focused on content, we examine the relationship between communication tactics and prominence. We study three communities, comparing front-page reviews versus those on latter pages. We consider 3 types of devices: structural features, textual features, and persuasive writing. Structural features, such as profiles, convey information about authors. Textual properties, such as punctuation use, can make an impression on others. Rhetorical writing strategies are used by reviewers to convince readers of their opinions. When controlling for content, the most salient tactics distinguishing prominent reviews are textual properties and persuasive language.