The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings: A review
The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings: A review
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DOI：
10.1111/j.1745-459x.1996.tb00036.x
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发表时间：
1996-07-01
影响因子：
2
通讯作者：
MacFie, HJH
中科院分区：
文献类型：
--
作者：
Deliza, R;MacFie, HJH
预期是由各种因素产生的。我们指出了一个流程图的作用，期望在选择点，并在影响感官知觉的消费时间。我们回顾了关于广告、包装和信息如何产生感官期望的稀疏文献。应用各种理论来解释观察到的感官预期的影响进行了审查。同化-对比效应有着压倒性的证据，尽管还没有专门设计的研究来检测它。最后，我们回顾了个体在期望影响感官知觉的方式上可能存在差异的原因。这些原因既有劝诱文学的思想，也有私人身体意识。从这些理论中发展出了一些行为假设。
Expectations are generated by a variety of factors. We indicate a flow chart for the role of expectations at the point of choice and in influencing sensory perception at the time of consumption. We review the sparse literature on how advertising, packaging and information generate sensory expectations. The application of various theories to explain the observed effects of sensory expectations are reviewed. There is overwhelming evidence for assimilation-contrast effect, although no studies have been specifically designed to detect it. Finally we review the reasons why individuals might differ in the way that expectations influence sensory perception. These reasons include ideas from persuasion literature and private body consciousness. A number of behavioral hypothesis that follow from these theories are developed.