Bacteria as Bullies: Effects of Linguistic Agency Assignment in Health Message
Bacteria as Bullies: Effects of Linguistic Agency Assignment in Health Message
复制标题
DOI：
10.1080/10810730.2013.798383
复制
发表时间：
2014-03-01
影响因子：
4.4
通讯作者：
Dragojevic, Marko
中科院分区：
文献类型：
--
作者：
Bell, Robert A.;Mcglone, Matthew S.;Dragojevic, Marko
在描述健康威胁时，传播者可以将机构分配给威胁（例如，丙型肝炎已感染了 400 万美国人）或人类（例如，400 万美国人感染了丙型肝炎）。在一项在线实验中，作者探讨了机构分配如何影响对健康威胁的易感性和严重性的看法、应对效能、自我效能、恐惧唤起以及采取健康保护建议的意图。参与者是通过 Mechanical Turk (www.mturk.com) 招募的 719 名个人，这是一个由亚马逊 (www.amazon.com) 运营的众包劳动力市场。参与者被随机分配阅读由 2x4（机构分配 x 主题）析因设计定义的 8 份传单中的 1 份。每张传单都检查了 1 种健康威胁（大肠杆菌、坏死性筋膜炎、沙门氏菌或耐碳青霉烯类肺炎克雷伯菌），并以强调细菌或人类作用的语言编写。当使用细菌代理语言时，感知的易感性和严重程度最高。机构分配对反应效能、自我效能和恐惧唤起没有显着影响。参与者表示，当使用细菌机构语言时，他们更愿意采纳建议，但这种效果并未达到传统的显着标准（p
When describing health threats, communicators can assign agency to the threat (e.g., Hepatitis C has infected 4 million Americans) or to humans (e.g., Four million Americans have contracted hepatitis C). In an online experiment, the authors explored how assignment of agency affects perceptions of susceptibility and severity of a health threat, response efficacy, self-efficacy, fear arousal, and intentions to adopt health-protective recommendations. Participants were 719 individuals recruited through Mechanical Turk (www.mturk.com), a crowdsource labor market run by Amazon (www.amazon.com). The participants were assigned randomly to read 1 of 8 flyers defined by a 2x4 (Agency AssignmentxTopic) factorial design. Each flyer examined 1 health threat (E. coli, necrotizing fasciitis, salmonella, or Carbapenem-resistant Klebsiella pneumoniae) and was written in language that emphasized bacterial or human agency. Perceived susceptibility and severity were highest when bacterial agency language was used. Response efficacy, self-efficacy, and fear arousal were not significantly affected by agency assignment. Participants reported stronger intentions to adopt recommendations when bacteria agency language was used, but this effect did not reach conventional standards of significance (p